Senior Manager, Marketing Activation

Plaza Premium Lounge Management Limited; Hong Kong; On-site; HKD 900,000 - 1,500,000; Full time

Job summary

Plaza Premium Lounge Management Limited in Hong Kong seeks a senior marketing leader to develop and execute global and local strategies across B2C, B2B, B2B2C and B2B2E for all Plaza Premium lines of business (lounges, transit hotels, F&B, and airport passenger services).

You will coordinate with local marketing teams to implement campaigns and new openings, partner with global teams to pitch prospective clients, and drive ROI-driven programs using data insights and CRM tools.

Qualifications

• 7+ years of global or regional marketing experience.
• Experience in B2B, B2B2C, B2B2E campaigns and partnerships.
• Proven ability to lead a small team and manage multi-location stakeholders.
• Strong data analytics and ROI-driven decision making.

Responsibilities

• Develop and execute global/local marketing strategies across multiple business lines.
• Coordinate with local marketing teams to implement campaigns and openings.
• Pitch and support client acquisition through joint campaigns.
• Plan B2B, B2B2C, and B2B2E initiatives to maximize partner engagement.
• Lead content development across channels and ensure brand consistency.
• Manage budgets, reporting and performance tracking.

Skills

Marketing Strategy

Campaign Management

Team Leadership

Data Analytics

Cross-functional Collaboration

Education

Degree in Marketing or related

Tools

Google Analytics

Power BI

Canva

Salesforce

Emarsys

Microsoft Dynamics 365

HubSpot

Job description

Develop and execute global and local marketing strategies, campaigns, partnerships and sponsorship covering B2C, B2B, B2B2C, and B2B2E to drive online and offline traffic/leads and sales for all PPG lines of business (e.g., lounges, transit hotels, F&B, and airport passenger services)

Coordinate and collaborate with local marketing teams to implement global marketing campaigns and initiatives, and new openings effectively. Occasionally support local marketing activities and openings.

Collaborate with the Global/Local Commercial Team to pitch prospective partners, support client acquisition, and encourage the usage of PPG services through joint campaigns and co-marketing activities.

Plan and execute B2B, B2B2C, and B2B2E marketing initiatives to increase corporate client usage, ensuring alignment with business objectives, seamless onboarding, and maximized partner engagement.

Strong experience in B2B and corporate client marketing, including co‑marketing and usage‑driving partner programs.

Utilize data and insights to develop effective, ROI-driven marketing programs that drive revenue and maximize cross-business offerings.

Project manage marketing campaigns, ensuring comprehensive business and operational planning and timely execution with various stakeholders, including business partners and channel owners such as Operations, eCommerce, Brand, Loyalty, Sales, and Business Development teams.

Manage marketing and promotional content development and execution across key PPG channels, including point-of-sale, websites, app, CRM platforms, and corporate sales.

Analyze market trends, customer behavior, and brand-building opportunities to inform marketing strategies.

Drive the development of visually impactful marketing frameworks and corporate narrative tools, including strategy decks, pitch decks, proposal templates, and brand presentations, to strengthen marketing and commercial storytelling and support global sales efforts.

Work closely with the in-house Design team and external agencies (if any) to ensure effective marketing messages and visual impact, and maintain brand consistency.

Manage budgets and reporting to ensure cost efficiency and performance tracking.

Outstanding written and verbal communication in English, with strong verbal, visual, and presentation capabilities. Able to confidently influence, articulate partnership value propositions, and align cross-

About you:

• Degree holder in Marketing, Business Administration, or related disciplines.
• Minimum of 7 years' solid marketing and communications experience on a global or regional level, preferably in the aviation industry.
• Solid track record of developing, executing, and managing effective integrated marketing campaigns for B2C, B2B, B2B2C and B2B2E.
• Guiding a small team to develop and implement marketing strategies and campaigns.
• Strong business acumen, with advanced data analytics capabilities to generate actionable insights for strategy development, optimization, and reporting.
• Experience in analytics platforms, marketing tools, and CRM platforms, e.g. GA, PowerBI, Canva, Salesforce, Emarsys, Microsoft Dynamics 365, Hubspot,etc.
• Proven ability to create high‑impact visual marketing concepts and compelling corporate sales/pitching decks.
• Proficient and experienced in crafting effective marketing messages.
• Skilled at motivating, influencing, and guiding teams and stakeholders across multiple locations, adapting strategies to local market needs while maintaining global standards.
• A strong executor and project leader. Exceptional project management, time management, and people management skills, with the ability to prioritize and deliver in a fast-paced, multicultural environment.
• Excellent interpersonal and stakeholder management skills, able to communicate and collaborate effectively with diverse internal and external partners at all levels.