Senior Marketing Manager

Leadingnation; Hong Kong; On-site; HKD 900,000 - 1,300,000; Full time

Job summary

Leadingnation is seeking a globally minded Senior Marketing Manager to lead worldwide marketing planning and brand promotion. The role focuses on marketing planning, international trade shows, and social media operations to support sales in overseas markets.

You will report to the Global Marketing Director and drive campaigns across regions, channels, and materials to enhance brand awareness and lead generation.

Qualifications

• Bachelor's degree or above in Marketing, International Business, Communications or related fields (preferred).
• Minimum 10 years of marketing experience, including at least 5 years in planning, trade-show management, and brand promotion.
• Fluent in English and Cantonese (written and spoken); additional languages are a plus.
• Proficient in social media operations and digital marketing tools.

Responsibilities

• Develop annual and periodic marketing plans aligned with business objectives and market trends.
• Lead marketing and brand promotion activities, including international trade shows, integrating channels for awareness and lead generation.
• Establish project-management processes for campaigns with calendars, workflows, and KPIs.
• Coordinate promotional materials, social media content, and sales-enablement content across markets and channels.
• Refine plans based on market feedback and provide actionable insights to management and sales teams.
• Plan and execute international packaging and printing trade shows, including booth design and post-event follow-up.

Skills

English

Cantonese

Education

Bachelor's degree or above (Marketing/Intl Business/Communications)

Tools

Social media ops

Digital marketing tools

Job description

About us

We are a member of Shanghai Industrial Holdings, authorised by the Shanghai SASAC, specialising in integrated packaging solutions that combine design, technology and manufacturing. With a 113-year heritage, the Group operates subsidiaries in Mainland China, Hong Kong, Macau, Vietnam and the US, serving several internationally renowned consumer electronics brands.

About the role

We are seeking a globally minded Senior Marketing Manager to report directly to the Global Marketing Director, leading the company's global marketing planning, brand promotion, and sales-support strategies, with a focus on marketing planning, brand promotion, international trade shows, integrated packaging solution promotion, and social media operations.

Key responsibilities

• Develop annual and periodic marketing plans aligned with business objectives, market trends, and the development needs of key regions, defining target markets, customer segments, brand positioning, campaign themes, channel mix, and execution plans.
• Lead marketing and brand promotion activities, including international trade shows, by integrating trade shows, digital marketing, media, content marketing, and offline events to enhance brand awareness, industry influence, and sales-lead conversion.
• Establish project-management processes for marketing activities, including campaign calendars, workflows, deliverable standards, and performance indicators, ensuring timely and high-quality execution.
• Coordinate promotional materials, social media, trade-show materials, and sales-enablement content across markets and channels.
• Continuously refine marketing plans and brand-promotion strategies based on market feedback, customer needs, and marketing data, providing management and sales teams with actionable market insights.
• Plan and execute international packaging and printing trade shows, including booth design, product logistics, on-site operations, and post-event lead follow-up.
• Develop product selling points and promotion strategies for integrated packaging solutions to support the sales team in expanding overseas markets.
• Support the operation of official social media channels, create high-quality content, and monitor campaign performance.
• Monitor marketing metrics such as ROI, market reach, brand exposure, lead volume, lead-conversion rate, and content engagement; produce regular analysis reports and optimize campaign strategies.
• Prepare the annual marketing budget to ensure efficient resource allocation and achievement of performance targets.

About you

• Bachelor's degree or above. Major in Marketing, International Business, Communications, or related fields preferred.
• Minimum 10 years of marketing experience, including at least 5 years in marketing planning, international trade-show management, and brand-promotion projects; experience in packaging, printing, or B2B industries is a plus.
• Proven end-to-end experience in marketing planning, campaign execution, and performance evaluation, with the ability to independently develop and drive marketing and brand-promotion plans.
• Fluent in English and Cantonese (written and spoken); additional language skills are a plus.
• Proficient in social media operations and digital marketing tools.
• Strong cross-functional collaboration, project-management, and ability to work under pressure.