Brand Manager

The Procter & Gamble Company; Hong Kong; On-site; HKD 600,000 - 900,000; Full time

Job summary

The Procter & Gamble Company in Hong Kong seeks a strategic Brand Strategy & Initiative Delivery lead to translate brand plans into annual and in-year actions, and to oversee in-market campaigns with high creative quality. You will partner with cross-functional teams, manage agencies, monitor brand equity and KPIs, and drive growth while ensuring compliance and timely delivery of initiatives.

This role requires English proficiency, strong leadership, and the ability to balance speed, quality,

Qualifications

• Excellent visionary, strategic and courageous leadership skills. 2 years above working experience of brand marketing/digital marketing in FMCG/Retail related industry.
• Strong with strategic and analytical thinking.
• An ability to drive innovation and brand growth.
• Strong ability to communicate and team capabilities.
• Proficiency in English (written and spoken).

Responsibilities

• Translate brand strategy into clear annual and in-year operating plans.
• Lead delivery of brand initiatives, campaigns, and launches from concept through in-market execution.
• Ensure strong creative quality and executional excellence across touchpoints.
• Manage agency and partner relationships to deliver on time, on quality, and on budget.

Skills

Brand strategy

Campaign mgmt

Cross-functional leadership

Data analytics

English proficiency

Job description

1. Brand Strategy & Initiative Delivery

• Translate brand strategy into clear annual and in-year operating plans
• Lead delivery of brand initiatives, campaigns, and launches from concept through in-market execution
• Ensure strong creative quality and executional excellence across touchpoints
• Manage agency and partner relationships to deliver on time, on quality, and on budget

2. Cross-Functional Leadership in a Lean Model

• Partner closely with Media, Product Supply, R&D, Design, Sales, Finance, and other critical functions
• Actively manage tradeoffs, timelines, dependencies, and resource constraints
• Demonstrate strong ownership and accountability in the absence of large support teams

3. Brand Stewardship & Decision Making

• Ensure all work adheres to brand standards, claims, legal, and regulatory requirements
• Apply sound brand judgment in day-to-day decisions
• Balance speed, quality, and compliance in execution
• Identify risks early and escape appropriately

4. Performance Management & Growth Acceleration

• Own performance tracking across brand equity, media, and in-market KPIs
• Identify growth opportunities and performance gaps using data and insights
• Apply a learning agenda to continuously improve results
• Build fact-based cases for future investment, optimization, and scale

WE ARE LOOKING FOR:

• Excellent visionary, strategic and courageous leadership skills. 2 years above working experience of brand marketing/digital marketing in FMCG/Retail related industry.
• Strong with strategic and analytical thinking.
• An ability to drive innovation and brand growth.
• Strong ability to communicate and team capabilities.
• Proficiency in English (written and spoken).

This is important to note:

• Immigration sponsorship is not available for this position.
• P&G is an equal opportunity employer; we value diversity at our company. We do not discriminate against individuals on the basis of race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, disability, HIV/AIDS status, or any other legally protected factor.