Brand Manager

Procter & Gamble; Hong Kong; On-site; HKD 600,000 - 900,000; Full time

Job summary

Procter & Gamble in Hong Kong seeks a senior brand marketing leader to translate brand strategy into actionable annual and in-year plans. You will lead brand initiatives, campaigns, and launches from concept through in-market execution, ensuring creative quality and executional excellence across touchpoints.

Strong agency management and data-driven decision making are essential. The role requires 2+ years in brand marketing within FMCG/Retail, plus strategic, analytical thinking and the ability

Qualifications

• 2 years above working experience of brand marketing/digital marketing in FMCG/Retail related industry.
• Strong with strategic and analytical thinking.
• An ability to drive innovation and brand growth.
• Proficiency in English (written and spoken).

Responsibilities

• Translate brand strategy into clear annual and in‑year operating plans.
• Lead delivery of brand initiatives, campaigns, and launches from concept through in‑market execution.
• Ensure strong creative quality and executional excellence across touchpoints.
• Manage agency and partner relationships to deliver on time, on quality, and on budget.
• Own performance tracking across brand equity, media, and in‑market KPIs.
• Identify growth opportunities and performance gaps using data and insights.

Skills

Visionary leadership

Strategic thinking

Analytical thinking

Brand growth

Communication skills

English proficiency

Job description

• Translate brand strategy into clear annual and in‑year operating plans
• Lead delivery of brand initiatives, campaigns, and launches from concept through in‑market execution
• Ensure strong creative quality and executional excellence across touchpoints
• Manage agency and partner relationships to deliver on time, on quality, and on budget

2. Cross‑Functional Leadership in a Lean Model

• Partner closely with Media, Product Supply, R&D, Design, Sales, Finance, and other critical functions
• Actively manage tradeoffs, timelines, dependencies, and resource constraints
• Demonstrate strong ownership and accountability in the absence of large support teams

3. Brand Stewardship & Decision Making

• Ensure all work adheres to brand standards, claims, legal, and regulatory requirements
• Apply sound brand judgment in day‑to‑day decisions
• Balance speed, quality, and compliance in execution
• Identify risks early and elevate appropriately

4. Performance Management & Growth Acceleration

• Own performance tracking across brand equity, media, and in‑market KPIs
• Identify growth opportunities and performance gaps using data and insights
• Apply a learning agenda to continuously improve results
• Build fact‑based cases for future investment, optimization, and scale.

WE ARE LOOKING FOR:

• Excellent visionary, strategic and courageous leadership skills. 2 years above working experience of brand marketing/digital marketing in FMCG/Retail related industry.
• Strong with strategic and analytical thinking.
• An ability to drive innovation and brand growth.
• Strong ability to communicate and team capabilities.
• Proficiency in English (written and spoken).

This is important to note:

• P&G is an equal opportunity employer; we value diversity at our company. We do not discriminate against individuals on the basis of race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, disability, HIV/AIDS status, or any other legally protected factor.