Senior Manager, Digital Analytics - Asia

Sun Life

Hong Kong

On-site

HKD 900,000 - 1,400,000

Full time

14 days+

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Job summary

Sun Life Asia is seeking a Manager/Senior Manager - Digital Analyst to lead hands-on analytics across Adobe Analytics, marketing platforms and raw data sources. You will translate performance insights into practical actions, support measurement governance, and collaborate with Marketing, IT, and regional teams to improve tracking quality and business outcomes.

The role requires 7–10 years in data/marketing analytics, strong skills in Excel/Tableau/Power BI, and experience with Python or similar

Qualifications

7-10 years of experience in data science, digital analytics, web and marketing analytics, business intelligence, analytics engineering, marketing measurement or a related field.
Bachelor's degree in business, statistics, economics, data science, marketing analytics, information systems, computer science or a related discipline.
Demonstrated hands-on experience with Adobe Analytics or comparable digital analytics platforms, including dashboard/project creation, segmentation, calculated metrics, attribution analysis, funnel analysis and reporting QA.
Strong experience building reporting and insight solutions in Adobe Analytics, Excel, Tableau, Power BI, Amazon Quick Sight or similar tools, with experience working across raw exports, joined datasets.
Programming or scripting experience preferred, including Python, scripts, queries, notebooks, Copilot or repeatable workflows to prepare data, validate outputs and improve recurring analysis.
Practical understanding of statistical analysis, trend analysis, cohorts, segmentation, attribution, marketing measurement and funnel diagnostics.
Experience preparing analytical commentary, campaign readouts, reporting inputs or performance review materials preferred.

Responsibilities

Performance Analysis & Insights: Build and enhance digital behavioral analytics across Adobe Experience Cloud, websites, organic, brand, performance marketing, CRM, client, UX, social listening and O2O funnel data.
Deep‑Dive Diagnostics: Conduct deep‑drive investigations using raw exports, platform files, connector outputs and joined datasets to identify root causes of performance changes.
Reporting & KPI Enablement: Create ad‑hoc reports, dashboard views and repeatable analytical templates using Adobe Analytics, Excel, BI tools and AWS Quick Sight.
Measurement Governance: Define, validate and troubleshoot Adobe Analytics data points, tagging logic, taxonomy, KPI definitions, classifications, attribution assumptions and funnel rules.