Senior Digital Analytics/Regional Insurance/60-70K P/M/PERM

Argyll Scott; Hong Kong; On-site; HKD 900,000 - 1,500,000; Full time

Job summary

Argyll Scott is recruiting a Senior Digital Analyst to drive digital performance analysis across Asia, focusing on Adobe Analytics, data sources, and MarTech integrations. This hands-on role translates multi-channel data into insights and scalable KPI frameworks for regional leaders.

You will own tagging validation (Tealium/GTM), design KPI templates, and enable BI dashboards in Tableau, Power BI, or QuickSight, while ensuring data quality and governance across platforms.

Qualifications

• 7–10 years hands-on experience in digital/web analytics, BI, or analytics engineering as a technical individual contributor.
• Bachelor’s degree in Quantitative, Business, Data Science, or IT disciplines.
• Deep, hands-on expertise in Adobe Analytics (Analysis Workspace, calculated metrics, attribution, segmentation, QA).
• Proven ability to validate tagging via Tealium/GTM; familiarity with Marketo, Adobe Target, Google Ads, Meta, LinkedIn.

Responsibilities

• Behavioral analytics & funnel insights across Adobe Experience Cloud, web, performance media, CRM, and O2O funnels.
• Deep-dive diagnostics to investigate performance shifts, tracking breakages, and data anomalies beyond standard dashboards.
• BI & KPI enablement: design scalable KPI frameworks, lead-indicator templates, and dashboards using Adobe Analytics, Power BI, Tableau, or QuickSight.
• Data quality & governance: define, validate, and troubleshoot tagging logic in collaboration with MarTech, IT, and market teams.

Skills

Adobe Analytics Mastery

Tagging & MarTech Integration

BI & Data Preparation

Scripting & Automation

Education

Bachelor's degree

Tools

Tealium

GTM

Marketo

Adobe Target

Google Ads

Meta (Facebook)

LinkedIn

Job description

Senior Digital Analyst

Focus: Adobe Analytics & MarTech

Scope: Regional Individual Contributor

Location: Hong Kong

Position Overview

The Senior Digital Analyst is a hands-on technical specialist driving digital performance analysis, behavioral analytics, and measurement governance across Asia.

Focusing on Adobe Analytics, raw data sources, and marketing technology integrations, this role conducts deep-dive diagnostics, investigates tracking issues, and translates multi-channel digital data into actionable insights and scalable KPI frameworks for regional business leaders.

Key Responsibilities

• Behavioral Analytics & Funnel Insights: Analyze user journeys across Adobe Experience Cloud, web, performance media, CRM, and O2O funnels using custom segments, calculated metrics, and attribution models.
• Deep-Dive Diagnostics: Investigate performance shifts, tracking breakages, and data anomalies beyond standard dashboards using raw exports, joined datasets, and connector outputs.
• BI & KPI Enablement: Design scalable KPI frameworks, lead-indicator templates, and custom dashboards using Adobe Analytics, Power BI/Tableau, AWS QuickSight, and Excel.
• Data Quality & Governance: Define, validate, and troubleshoot Adobe Analytics tagging logic (Tealium / GTM), taxonomy, classifications, and tracking reliability alongside MarTech, IT, and market teams.

Experience & Background

• 7–10 years of hands-on experience in digital/web analytics, BI, or analytics engineering as a technical individual contributor.
• Bachelor’s degree in Quantitative, Business, Data Science, or IT disciplines.

Core Technical Skills

• Adobe Analytics Mastery: Deep, hands-on expertise in Analysis Workspace, custom calculated metrics, attribution modeling, segmentation, and project QA.
• Tagging & MarTech Integration: Proven ability to validate tagging via Tealium / GTM; familiar with broader platforms (Marketo, Adobe Target, Google Ads, Meta, LinkedIn).
• BI & Data Preparation: Advanced skills in Excel (lookups, pivots, data cleaning) and BI tools (Tableau, Power BI, or QuickSight).
• Scripting & Automation (Preferred): Experience with Python, APIs, SQL, or AI/Copilot tools to prepare datasets and automate diagnostic workflows.