Sr. Adobe Digital Analyst/Insurance/40 - 55K P/M/PERM

Argyll Scott; Hong Kong; On-site; HKD 600,000 - 900,000; Full time

Job summary

Argyll Scott in Hong Kong is seeking a Senior Digital Analyst to drive digital performance analysis and governance across Asia. You will focus on Adobe Analytics, raw data sources, and MarTech integrations to deliver actionable insights and scalable KPI frameworks for regional leaders.

Responsibilities include analyzing user journeys, diagnosing tracking issues, and building dashboards using Adobe Analytics, Tableau, Power BI, and Excel while ensuring data quality and tagging reliability with

Qualifications

• 5-10 years of hands-on experience in digital/web analytics, BI, or analytics engineering as a technical individual contributor.
• Bachelor’s degree in Quantitative, Business, Data Science, or IT disciplines.

Responsibilities

• Behavioral Analytics & Funnel Insights: Analyze user journeys across Adobe Experience Cloud, web, performance media, CRM, and O2O funnels using custom segments, calculated metrics, and attribution models.
• Deep-Dive Diagnostics: Investigate performance shifts, tracking breakages, and data anomalies beyond standard dashboards using raw exports, joined datasets, and connector outputs.
• BI & KPI Enablement: Design scalable KPI frameworks, lead-indicator templates, and custom dashboards using Adobe Analytics, Power BI/Tableau, AWS QuickSight, and Excel.
• Data Quality & Governance: Define, validate, and troubleshoot Adobe Analytics tagging logic (Tealium / GTM), taxonomy, classifications, and tracking reliability alongside MarTech, IT, and market teams.

Skills

Behavioral analytics

Deep-dive diagnostics

KPI enablement

Scripting & automation

Education

Bachelor's degree in Quantitative, Business, Data Science, or IT

Tools

Adobe Analytics

Tealium

GTM

Marketo

Adobe Target

Google Ads

LinkedIn

Meta / Facebook

Tableau

Power BI

Qlik / QuickSight

Excel

Python

SQL

Job description

Senior Digital Analyst

Focus: Adobe Analytics & MarTech

Scope: Regional Individual Contributor

Location: Hong Kong

Position Overview

The Senior Digital Analyst is a hands-on technical specialist driving digital performance analysis, behavioral analytics, and measurement governance across Asia.

Focusing on Adobe Analytics, raw data sources, and marketing technology integrations, this role conducts deep-dive diagnostics, investigates tracking issues, and translates multi-channel digital data into actionable insights and scalable KPI frameworks for regional business leaders.

Key Responsibilities

• Behavioral Analytics & Funnel Insights: Analyze user journeys across Adobe Experience Cloud, web, performance media, CRM, and O2O funnels using custom segments, calculated metrics, and attribution models.
• Deep-Dive Diagnostics: Investigate performance shifts, tracking breakages, and data anomalies beyond standard dashboards using raw exports, joined datasets, and connector outputs.
• BI & KPI Enablement: Design scalable KPI frameworks, lead-indicator templates, and custom dashboards using Adobe Analytics, Power BI/Tableau, AWS QuickSight, and Excel.
• Data Quality & Governance: Define, validate, and troubleshoot Adobe Analytics tagging logic (Tealium / GTM), taxonomy, classifications, and tracking reliability alongside MarTech, IT, and market teams.

Key Qualifications

Experience & Background

• 5-10 years of hands-on experience in digital/web analytics, BI, or analytics engineering as a technical individual contributor.
• Bachelor’s degree in Quantitative, Business, Data Science, or IT disciplines.

Core Technical Skills

• Adobe Analytics Mastery: Deep, hands-on expertise in Analysis Workspace, custom calculated metrics, attribution modeling, segmentation, and project QA.
• Tagging & MarTech Integration: Proven ability to validate tagging via Tealium / GTM; familiar with broader platforms (Marketo, Adobe Target, Google Ads, Meta, LinkedIn).
• BI & Data Preparation: Advanced skills in Excel (lookups, pivots, data cleaning) and BI tools (Tableau, Power BI, or QuickSight).
• Scripting & Automation (Preferred): Experience with Python, APIs, SQL, or AI/Copilot tools to prepare datasets and automate diagnostic workflows.