Senior Digital Analytics & Marketing Intelligence Lead

Gravitas Recruitment Group (Hong Kong) Limited; Hong Kong Island; Sur place; HKD 900 000 - 1 500 000; Plein temps

Résumé du poste

The role requires 8+ years in relevant analytics fields, hands-on Adobe Analytics experience, and proficiency with AI-enabled insights and advanced Excel. This is a senior position focusing on Asia-market analytics leadership.

Qualifications

• 8+ years' experience in Digital Analytics, Marketing Analytics, Customer Insights, or related analytical roles.
• Hands-on experience with Adobe Analytics, including implementation, tracking design, tag governance, SDR creation, and platform administration.
• Experience with customer experience analytics platforms (e.g. Medallia, Qualtrics) and measuring digital customer journeys and O2O performance.
• Advanced Excel and analytical skills, with demonstrated experience leveraging AI tools and automation to generate business insights and improve efficiency.

Responsabilités

• Lead digital analytics and measurement across web and marketing platforms, owning Adobe Analytics implementation, tracking strategy, and data quality.
• Partner with business, marketing and technology teams to deliver actionable insights that improve customer experience, campaign performance and business outcomes.
• Manage tagging governance, SDR documentation, and analytics platform administration to ensure accurate and consistent reporting.
• Analyze online-to-offline (O2O) customer journeys and conversion funnels, identifying opportunities to optimize engagement and sales effectiveness.
• Drive advanced analytics, dashboarding and AI-enabled insights to support data-driven decision making across Asia markets.

Connaissances

Digital analytics

Marketing analytics

Customer insights

O2O analytics

AI-enabled insights

Outils

Adobe Analytics

Medallia

Qualtrics

Excel

Description du poste

The role requires 8+ years in relevant analytics fields, hands-on Adobe Analytics experience, and proficiency with AI-enabled insights and advanced Excel. This is a senior position focusing on Asia-market analytics leadership.