Senior Digital Analytics Lead, APAC

Sun Life Financial; Hong Kong; On-site; HKD 900,000 - 1,500,000; Full time

Job summary

Sun Life Financial is seeking a Manager/Senior Manager - Digital Analyst, Asia to lead hands-on analytics across Adobe Analytics, marketing platforms and raw data sources. You’ll build insights, dashboards and KPI frameworks that drive performance improvements and measurement governance across Asia markets.

The role requires strong analytics experience, collaboration with cross-functional teams, and the ability to translate data into practical actions for the business.

Qualifications

• 7-10 years of experience in digital analytics and marketing measurement.
• Bachelor's degree in business, statistics, data science or related field.
• Hands-on experience with Adobe Analytics and reporting QA.
• Strong skills in Excel, Tableau, Power BI and analytics storytelling.

Responsibilities

• Perform digital performance analysis across Adobe Analytics and marketing platforms.
• Develop dashboards, KPI frameworks and lead indicator views for markets.
• Investigate data anomalies and provide actionable insights and recommendations.
• Coordinate with IT, MarTech and market teams to improve measurement accuracy.
• Support governance for tagging, taxonomy and funnel rules.

Skills

Adobe Analytics

Web analytics

BI tools

Excel

Tableau

Power BI

Python

Education

Bachelor's degree

Tools

Marketo

Adobe Target

Google Ads

Meta Ads

LinkedIn Ads

Qualtrics

Sprinklr

Google Tag Manager

Tealium

Job description

Sun Life Financial is seeking a Manager/Senior Manager - Digital Analyst, Asia to lead hands-on analytics across Adobe Analytics, marketing platforms and raw data sources. You’ll build insights, dashboards and KPI frameworks that drive performance improvements and measurement governance across Asia markets.

The role requires strong analytics experience, collaboration with cross-functional teams, and the ability to translate data into practical actions for the business.