Digital Strategy & Analytics Manager

Sun Life Hong Kong Ltd; Hong Kong; On-site; HKD 900,000 - 1,300,000; Full time

Job summary

Sun Life Hong Kong Ltd is seeking a senior professional to lead business analysis for client app enhancements and to manage demand intake and backlog quality. The role focuses on data-driven marketing strategies and leveraging AI/ML to improve digital products and solutions.

A strong regulated-industry background is highly valued. Candidates should have a Bachelor's degree or higher in Business, Marketing, or Engineering and at least eight years of relevant digital marketing experience.

Qualifications

• Bachelor’s degree or above in Business, Marketing, Engineering.
• Minimum eight years of relevant experience in digital marketing.
• Experience with AI/ML in digital products is preferred.
• Regulated-industry experience preferred.

Responsibilities

• Lead business analysis for client app enhancements.
• Manage demand intake and backlog quality.
• Develop data-driven marketing campaigns.
• Leverage AI/ML for product enhancements.

Skills

Business analysis

Digital marketing

Backlog management

AI/ML in digital products

Education

Bachelor’s degree or above in Business, Marketing, Engineering

Job description

Sun Life Hong Kong Ltd is seeking a senior professional to lead business analysis for client app enhancements and to manage demand intake and backlog quality. The role focuses on data-driven marketing strategies and leveraging AI/ML to improve digital products and solutions.

A strong regulated-industry background is highly valued. Candidates should have a Bachelor's degree or higher in Business, Marketing, or Engineering and at least eight years of relevant digital marketing experience.