Senior Manager, Customer Proposition & Growth

WeLab Bank; Hong Kong; On-site; HKD 900,000 - 1,500,000; Full time

Benefits offered by this job

Learning stipend

Wellness program

Open office with free food and drinks

Flexible time off

Social events

Job summary

WeLab Bank in Hong Kong is seeking an experienced Growth & Marketing leader to drive customer growth across the lifecycle, from acquisition to retention. You will lead campaigns, develop multi-channel strategies, and collaborate across Marketing, Product, Digital, BI, Technology and Operations to deliver measurable outcomes.

You excel in data-driven decisions, manage complex campaigns, and ensure compliance with cross-border and financial crime controls.

Qualifications

• 8+ years in customer proposition, CRM or growth marketing (banking/fintech preferred).
• Strong data analytics and ability to use Tableau or similar tools.
• Excellent cross-functional collaboration and communication.

Responsibilities

• Drive customer growth across lifecycle from acquisition to retention.
• Lead customer campaigns from proposition development to performance evaluation.
• Develop acquisition strategies across digital, referrals and partnerships.
• Strengthen engagement through onboarding, activation, cross-sell and retention.
• Develop digital onboarding, anti-attrition and offboarding journeys.
• Collaborate with Marketing, Product, Digital, BI, Technology and Operations to deliver campaigns and journeys.
• Ensure compliance with cross-border and financial crime risk requirements.

Skills

CRM & lifecycle marketing

Campaign management

Data analytics

Stakeholder management

Digital banking knowledge

Fluent in Cantonese, English and mand

Education

Bachelor’s degree in Business, Marketing, Economics, Data Analytics or related

Tools

Tableau

Job description

WeLab Bank in Hong Kong is seeking an experienced Growth & Marketing leader to drive customer growth across the lifecycle, from acquisition to retention. You will lead campaigns, develop multi-channel strategies, and collaborate across Marketing, Product, Digital, BI, Technology and Operations to deliver measurable outcomes.

You excel in data-driven decisions, manage complex campaigns, and ensure compliance with cross-border and financial crime controls.