Retail Operations Director

Neo Derm; Hong Kong; On-site; HKD 1,000,000 - 1,800,000; Full time

Benefits offered by this job

Medical cover for staff and dependents

Birthday leave

Charity leave

Staff purchase discounts

Job summary

Neo Derm is seeking a high-calibre Brand Marketing professional to lead end-to-end marketing across Hong Kong. The role links frontline execution with C‑suite strategy, driving therapist-led sales, efficiency, and data-informed decisions.

The ideal candidate will have 15+ years in luxury retail or similar sectors, strong leadership, and fluency in Chinese and English, with a track record of coaching teams and managing large-scale campaigns.

Qualifications

• Bachelor’s degree in business administration, marketing or related disciplines.
• 15+ years of relevant experience in luxury retail, services brand, hospitality, telecommunications or similar data-driven industries.
• Effective leadership and strategic thinking.
• Fluent in Chinese and English.

Responsibilities

• Lead end-to-end 360 brand marketing strategy across all Hong Kong locations.
• Drive frontline sales performance and align with marketing and platform teams.
• Review frontline sales, P&L performance and activity reports to inform decisions.
• Coach and develop frontline staff and managers to improve performance.
• Oversee process automation and dashboard development for planning and reviews.
• Provide manpower insights to HR on performance and hiring.

Skills

Leadership

Data analytics

People coaching

Fluent Chinese English

Communication

Education

Bachelor's degree in business administration marketing or related disciplines

Job description

Since its inception in 1997, Neo Derm has always been an innovative pioneer in the industry to create endless possibilities for women’s beauty. Riding the waves of Big Data, the Group has proactively adopted AI-driven and flexible business strategies and step up efforts in developing comprehensive systems and applications to explore numerous opportunities for sustainable business growth.

To cope with our business growth, we are now looking for a high calibre individual wishing to become part of our Brand Marketing team. The incumbent will be responsible for 360 brand marketing strategy with key responsibilities and qualifications summarized as follows:

Position Summary

This is a high-impact role responsible for end-to-end retail operations performance across all treatment centres in Hong Kong. The successful candidate will bridge front-line execution and C-suite strategy, driving therapist-led sales performance, operational efficiency, and data-informed decision-making.

Responsibilities

• Sales Performance & Leadership: Take a strategic leading role in driving frontline business KPI performance across multiple brands and locations in Hong Kong; collaborating closely with marketing teams and platform business teams to drive seamless communications about current campaigns and offers
• Data-Driven Performance Management: Review frontline sales, P&L performance and activity reports, provide timely business performance analysis to C-suite riding on robust operation management reporting system
• Performance Review & Team Coaching: Responsible for refining a daily review system and framework with front-line staff to identify performance gaps and provide coaching and training to motivate and enhance staff performance
• Process Automation: Take an advisory role in robotic process automation (RPA) development to enable data accuracy, dashboard building for business planning and performance reviews
• Manpower Management: Provide insights to the Operations HR department on performance, salary appraisals and new hires
• Operational Efficiency & Communications: Ensure operation efficiency and conduct effective internal communications such as presentations/ webinars for new promotion offers, omnichannel marketing campaigns and sales campaigns

Skills & Qualifications

• Bachelor's degree in business administration, marketing or related disciplines.
• 15+ years of relevant experience in luxury retail, services brand, hospitality, telecommunications or similar industries in which business planning is conducted through a high volume of data analytics.
• Effective leadership skills for a massive sales force; strong business acumen and analytical skills.
• Experience in people coaching and gatekeeping as a value/ culture ambassador
• Ability to communicate fluently in both Chinese and English

We offer competitive remuneration and a comprehensive benefits packing that includes medical cover for staff and dependents, birthday and charity leaves, staff purchase discounts, as well as other allowances to the right candidates.

For more information about NeoDerm, please visit our website: https://www.neoderm.com.hk

All personal data collected will be treated in strict confidence and be used for recruitment purposes only. Should you not be contacted within 2 months of the closing date of the advertisement, please consider your application to be unsuccessful.