Brand Manager / Product Manager - PRD/GBA Social Media

Neo Derm; Hong Kong; On-site; HKD 800,000 - 1,200,000; Full time

Benefits offered by this job

Worldwide medical cover

Birthday and charity leaves

Staff purchase discounts

Other allowances

Job summary

Neo Derm is seeking a Brand and Product Marketing leader in Hong Kong to develop and execute strategies across Xiaohongshu, Douyin, WeChat, and Weibo. You will drive brand awareness, customer engagement, and product growth through content marketing, social campaigns, and influencer collaborations.

You will oversee content planning, storytelling, and community engagement while leading KOL and social commerce initiatives for product launches and growth.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related disciplines.
• 8+ years of experience in Brand Marketing, Product Marketing, Digital Marketing, Social Media, or E-commerce.
• Strong knowledge of Xiaohongshu, Douyin, WeChat, Weibo and China's digital ecosystem.
• Proven experience in product launches, brand-building, social media management, and influencer marketing.
• Experience in beauty, aesthetics, healthcare, wellness, retail, FMCG, or consumer brands preferred.
• Strong commercial mindset with excellent analytical and project management skills.
• Self-motivated, creative, and able to work in a fast-paced environment.
• Good command of English, Cantonese, and Mandarin.

Responsibilities

• Develop and execute brand, product marketing, and social media strategies across Xiaohongshu, Douyin, WeChat, Weibo, and other digital platforms
• Drive brand awareness, customer engagement, and product growth through content marketing and digital campaigns
• Manage content planning, creative development, product storytelling, and community engagement
• Lead KOL, influencer, and social commerce initiatives to support product launches and business growth
• Plan and execute integrated marketing campaigns to drive traffic, leads, conversions, and sales
• Collaborate with Sales, E-commerce, and cross-functional teams to achieve business objectives
• Monitor market trends, consumer insights, and competitor activities to identify growth opportunities
• Track campaign performance and provide data-driven recommendations

Skills

Brand Marketing

Product Marketing

Digital Marketing

Social Media

E-commerce

Content Marketing

Influencer Marketing

Market Intelligence

Education

Bachelor's Degree in Marketing/Business/Communications

Job description

This is a Brand and Product Marketing role focused on developing and executing marketing strategies across China's digital platforms including Xiaohongshu, Douyin and WeChat. You will drive brand awareness, customer engagement, and product growth through content marketing, digital campaigns, and influencer partnerships.

Key responsibilities

• Develop and execute brand, product marketing, and social media strategies across Xiaohongshu, Douyin, WeChat, Weibo, and other digital platforms
• Drive brand awareness, customer engagement, and product growth through content marketing and digital campaigns
• Manage content planning, creative development, product storytelling, and community engagement
• Lead KOL, influencer, and social commerce initiatives to support product launches and business growth
• Plan and execute integrated marketing campaigns to drive traffic, leads, conversions, and sales
• Collaborate with Sales, E-commerce, and cross-functional teams to achieve business objectives
• Monitor market trends, consumer insights, and competitor activities to identify growth opportunities
• Track campaign performance and provide data-driven recommendations

About you

• Bachelor's Degree in Marketing, Business Administration, Communications, or related disciplines
• 8+ years of experience in Brand Marketing, Product Marketing, Digital Marketing, Social Media, or E-commerce
• Strong knowledge of Xiaohongshu, Douyin, WeChat, Weibo, and China's digital ecosystem
• Proven experience in product launches, brand-building, social media management, and influencer marketing
• Experience in beauty, aesthetics, healthcare, wellness, retail, FMCG, or consumer brands is preferred
• Strong commercial mindset with excellent analytical and project management skills
• Self-motivated, creative, and able to work in a fast-paced environment
• Good command of English, Cantonese, and Mandarin

We offer competitive remuneration and a comprehensive benefits packing that includes worldwide medical cover for staff and dependents, birthday and charity leaves, staff purchase discounts, as well as other allowances to the right candidates.

For more information about NeoDerm, please visit our website: https://www.neoderm.com.hk

All personal data collected will be treated in strict confidence and be used for recruitment purposes only. Should you not be contacted within 2 months of the closing date of the advertisement, please consider your application to be unsuccessful.