Manager / Sr Manager / Director - Brand Marketing

Neo Derm (HK) Ltd; Hong Kong; On-site; HKD 900,000 - 1,300,000; Full time

Benefits offered by this job

Worldwide medical cover

Birthday leaves

Staff discounts

Other allowances

Job summary

Neo Derm (HK) Ltd is seeking an experienced Manager / Sr Manager / Director - Brand Marketing to lead product strategy, lifecycle management, and commercial success across our aesthetic and dermatology portfolio. This role will drive product positioning, launches, and performance while working cross-functionally with marketing, sales, medical, and regulatory teams to ensure strong revenue growth.

We offer competitive remuneration and comprehensive benefits, including worldwide medical cover for

Qualifications

• Bachelor's degree in Marketing, Business, Life Sciences, or related field.
• 7+ years of product management experience in FMCG, retail, skincare, medical devices, or healthcare.
• Strong commercial acumen and analytical skills.
• Proven track record of managing high-performing product portfolios.
• Excellent stakeholder management and leadership skills.

Responsibilities

• Develop and execute product strategy and annual marketing plans.
• Lead end-to-end product lifecycle management (forecasting, pricing, positioning, and portfolio optimization).
• Drive successful product launches and go-to-market strategies.
• Analyze market trends, competitor activity, and sales performance to identify growth opportunities.
• Partner with sales teams to deliver strong commercial execution and training.
• Manage budgets and ensure achievement of revenue and profitability targets.

Skills

Brand marketing

Product strategy

Lifecycle management

Cross-functional leadership

Market analysis

Education

Bachelor's degree

Job description

Manager / Sr Manager / Director - Brand Marketing

Neo Derm is seeking an experienced Manager / Sr Manager / Director - Brand Marketing to lead product strategy, lifecycle management, and commercial success across our aesthetic and dermatology portfolio. This role will drive product positioning, launches, and performance while working cross-functionally with marketing, sales, medical, and regulatory teams.

Key responsibilities

Develop and execute product strategy and annual marketing plans.

Lead end-to-end product lifecycle management (forecasting, pricing, positioning, and portfolio optimization).

Drive successful product launches and go-to-market strategies.

Analyze market trends, competitor activity, and sales performance to identify growth opportunities.

Partner with sales teams to deliver strong commercial execution and training.

Manage budgets and ensure achievement of revenue and profitability targets.

About you

Bachelor's degree in Marketing, Business, Life Sciences, or related field

7+ years of product management experience, preferably in FMCG, retail, skincare, medical devices, or healthcare.

Strong commercial acumen and analytical skills.

Proven track record of managing high-performing product portfolios.

Excellent stakeholder management and leadership skills.

We offer competitive remuneration and a comprehensive benefits packing that includes worldwide medical cover for staff and dependents, birthday and charity leaves, staff purchase discounts, as well as other allowances to the right candidates.

For more information about NeoDerm, please visit our website: https://www.neoderm.com.hk

All personal data collected will be treated in strict confidence and be used for recruitment purposes only. Should you not be contacted within 2 months of the closing date of the advertisement, please consider your application to be unsuccessful.

Headquartered in Hong Kong, Neo Derm Group Limited (Neo Derm) is the leading medical aesthetic enterprise operating over 28 medical beauty centers and 8 concept stores in prime business locations across Hong Kong and China with 1000+ employees.

Since its inception in 1997, Neo Derm has always been an innovative pioneer in the industry to create endless possibilities for women’s beauty. Riding the waves of Big Data, the Group has proactively adopted flexible business strategies and step up efforts in developing comprehensive systems and applications to explore numerous opportunities for sustainable business growth.

Unleash Potential | Beautify Lives

Headquartered in Hong Kong, Neo Derm Group Limited (Neo Derm) is the leading medical aesthetic enterprise operating over 28 medical beauty centers and 8 concept stores in prime business locations across Hong Kong and China with 1000+ employees.

Since its inception in 1997, Neo Derm has always been an innovative pioneer in the industry to create endless possibilities for women’s beauty. Riding the waves of Big Data, the Group has proactively adopted flexible business strategies and step up efforts in developing comprehensive systems and applications to explore numerous opportunities for sustainable business growth.