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Neo Derm is a leading medical aesthetic group with 28 HK/China locations. We seek a high-calibre Brand Marketing leader to own end-to-end retail operations performance across Hong Kong centers, bridging frontline execution with C-suite strategy.
Responsibilities include driving KPI performance, collaborating with marketing and platform teams, and building data-driven decision systems. Fluent Chinese and English are essential; 8+ years of luxury retail or related experience is expected.
Neo Derm is one of the leading medical aesthetic leaders founded in 1997 with headquarter based in Hong Kong. Through our brands (dermes, reenex, elyze, Evvus, Vigene, Genenoo, hazz, etc.) and skin care products (Bicelle, BIODERMA, EnNAIN, etc.), we deliver our promises and offer our customers world-class beauty solutions through our 28 prime locations across Hong Kong and Shanghai.
To cope with our business growth, we are now looking for a high calibre individual wishing to become part of our Brand Marketing team. The incumbent will be responsible for 360 brand marketing strategy with key responsibilities and qualifications summarized as follows:
About the role
This is a high-impact role responsible for end-to-end retail operations performance across all treatment centres in Hong Kong. The successful candidate will bridge front-line execution and C-suite strategy, driving therapist-led sales performance, operational efficiency, and data-informed decision-making.
Key responsibilities
Take a leading role in driving frontline therapists' KPI performance across multiple brands and locations in Hong Kong; collaborating closely with marketing teams and platform business teams to drive seamless communications about current campaigns and offers
Review frontline sales, P&L performance and activity reports, provide timely business performance analysis to C-suite riding on robust operation management reporting system
Refine a daily review system and framework with front-line staff to identify performance gaps and provide coaching and training to motivate and enhance staff performance
Take an advisory role in robotic process automation (RPA) development to enable data accuracy, dashboard building for business planning and performance reviews
Provide insights to the Operations HR department on performance, salary appraisals and new hires
Ensure operation efficiency and conduct effective internal communications such as presentations/ webinars for new promotion offers, omnichannel marketing campaigns and sales campaigns
About you
Bachelor's degree in business administration, marketing or related disciplines
8+ years of relevant experience in luxury retail, services brand, hospitality, telecommunications or similar industries in which business planning is conducted through a high volume of data analytics
Effective leadership skills for a massive sales force; strong business acumen and analytical skills
Experience in people coaching and gatekeeping as a value/ culture ambassador
Ability to communicate fluently in both Chinese and English
We offer competitive remuneration and a comprehensive benefits packing that includes worldwide medical cover for staff and dependents, birthday and charity leaves, staff purchase discounts, as well as other allowances to the right candidates.
For more information about NeoDerm, please visit our website: https://www.neoderm.com.hk
All personal data collected will be treated in strict confidence and be used for recruitment purposes only. Should you not be contacted within 2 months of the closing date of the advertisement, please consider your application to be unsuccessful.
Headquartered in Hong Kong, Neo Derm Group Limited (Neo Derm) is the leading medical aesthetic enterprise operating over 28 medical beauty centers and 8 concept stores in prime business locations across Hong Kong and China with 1000+ employees.
Since its inception in 1997, Neo Derm has always been an innovative pioneer in the industry to create endless possibilities for women’s beauty. Riding the waves of Big Data, the Group has proactively adopted flexible business strategies and step up efforts in developing comprehensive systems and applications to explore numerous opportunities for sustainable business growth.