Global VP Marketing/CMO

BNB Chain; Hong Kong; On-site; HKD 1,800,000 - 3,000,000; Full time

Job summary

CoinMarketCap is seeking a senior Marketing leader to partner with senior leaders to set objectives and drive the implementation of strategic initiatives across our marketing function.

You will empower team leads across business units, grow the addressable market, and enable Brand and PR to tell a coherent narrative about CoinMarketCap and its products in the decentralized web.

Qualifications

• 10+ years of experience in technology, financial services, or fintech, with at least 5 in a Marketing leadership/management role.
• Proven track record of driving growth metrics like traffic, leads, conversions, and revenue.
• Ability to manage a complex portfolio of products with multiple brands and audiences.
• Experience budgeting and making trade-offs between marketing programs using data.
• Strong project management skills and attention to detail.
• Experience growing developer/user communities to drive market adoption of technologies.
• Ability to lead a remote-first, diverse team and collaborate with senior stakeholders.
• Ability to leverage a professional network to grow the team and achieve objectives.

Responsibilities

• Define Marketing objectives with senior organization leaders and leadership team.
• Lead execution of Marketing strategies and tactics to achieve quarterly and annual results.
• Empower Marketing leads across business units to deliver commercial outcomes across products.
• Grow addressable market through Local and Community Management teams for CoinMarketCap ecosystem.
• Instill data-driven culture across social, web, chat, content, and video assets.
• Support Brand and PR to tell a coherent CoinMarketCap story and product role in Web3 emergence.

Skills

Marketing leadership

Growth metrics

Budget management

Project management

Community growth

Remote team management

Stakeholder collaboration

Professional networking

Job description

Responsibilities:

• Define objectives for the Marketing function in partnership with the senior leaders of the organization and of the leadership team
• Drive implementation / execution of Marketing strategies and tactics to achieve key results as set on a quarterly and annual basis
• Empower Marketing team leads across the business units to succeed in their roles and deliver commercial outcomes across our product suite
• Empower our Local and Community Management teams to grow the addressable market for our products and the overall CoinMarketCap ecosystem
• Instill a culture of practice, performance, and data orientation through consistent project management across social media, web, chat, content, and video assets
• Support and enable the Brand and PR teams to tell a compelling and coherent narrative about CoinMarketCap and the role of the company and its products in the emergence of the decentralized web

Requirements:

• 10+ years of experience in technology, financial services, or fintech companies, of which 5 was focused on a leadership or management role in a Marketing function
• Demonstrated track record of delivering on growth metrics, such as web traffic, leads, client conversions, and revenue generation
• Understanding of how to manage a complex portfolio of products with multiple brands, customer audiences, and conversion funnels
• Experience managing to a budget and making trade-off decisions between marketing programs, based on quantitative analysis and product outcomes
• Strong project management capability and detail orientation
• Experience growing passionate user or developer communities in order to catalyze market adoption of technologies
• Ability to effectively manage a complex, remote-first team with a diverse set of backgrounds, opinions, and working styles
• A collaborative approach to working with senior stakeholders with a variety of reasoned views and expectations
• Ability to leverage a professional network to achieve business objectives, and grow the team as the business matures