(Senior) Digital Performance Specialist

dentsu; Hong Kong; On-site; HKD 180,000 - 270,000; Full time

Job summary

Dentsu in Hong Kong is seeking a digital performance marketer to manage and optimize campaigns across Search, Display and Social, maximizing ROI for clients.

You will analyze campaign and website data to generate actionable insights, monitor KPIs, and collaborate with internal teams to deliver integrated reporting. Fluency in English and Cantonese is required; Mandarin is a plus.

Qualifications

• 1–2 years’ experience in digital performance marketing (Search, Display, Social).
• Strong understanding of Performance Marketing / eCommerce.
• Hands-on experience with platforms such as Google Ads, Meta, or programmatic tools.
• Strong analytical skills with a high level of attention to detail.
• Good client-facing and communication skills.
• Proactive and able to work in a fast-paced agency environment.
• Fluent in English and Cantonese; Mandarin is a plus.

Responsibilities

• Manage and optimize campaigns across Search, Display, and Social platforms to maximize ROI.
• Analyze campaign and website data to generate actionable insights and recommendations.
• Monitor performance against KPIs and implement data-driven optimizations.
• Conduct market research and competitor analysis to identify opportunities.
• Scale campaigns to improve reach, exposure, and efficiency.
• Work closely with internal teams to ensure integrated execution and accurate reporting.
• Prepare performance reports and client-facing presentations.

Skills

Digital marketing

Campaign optimization

Data analysis

Client communication

Team collaboration

English and Cantonese

Mandarin a plus

Tools

Google Ads

Meta Ads

Programmatic tools

Job description

• Manage and optimize campaigns across Search, Display, and Social platforms to maximize ROI
• Analyze campaign and website data to generate actionable insights and recommendations
• Monitor performance against KPIs and implement data-driven optimizations
• Conduct market research and competitor analysis to identify opportunities
• Scale campaigns to improve reach, exposure, and efficiency
• Work closely with internal teams to ensure integrated execution and accurate reporting
• Prepare performance reports and client-facing presentations

Requirements

• 1–2 years’ experience in digital performance marketing (Search, Display, Social)
• Strong understanding of Performance Marketing / eCommerce
• Hands‑on experience with platforms such as Google Ads, Meta, or programmatic tools is an advantage
• Strong analytical skills with a high level of attention to detail
• Good client‑facing and communication skills
• Proactive and able to work in a fast‑paced agency environment
• Fluent in English and Cantonese; Mandarin is a plus

We offer 5 days' work and attractive compensation package to suitable candidates.

Please note that only short‑listed applicants will be notified. All information provided will be treated in strictly confidential and used solely for recruitment purposes.