Performance Manager / Assistant Performance Manager (Advertising & Media Field)

Omnicom Media Hong Kong; Hong Kong; On-site; HKD 335,000 - 670,000; Full time

Benefits offered by this job

Group medical & life insurance

Free shuttle bus

5-day work week

Job summary

A leading media agency in Hong Kong is seeking a performance media specialist to manage and optimize paid advertising campaigns on platforms like Google AdWords and Facebook. With a focus on performance marketing, the ideal candidate will have a minimum of 3 years of experience, especially in Paid Search and Paid Social roles. Strong analytical skills and communication abilities are crucial. This role offers various benefits, including group medical insurance and a structured workweek.

Qualifications

• Minimum 3 years of experience in performance media, with at least 2 years in Paid Search/Paid Social.
• Strong understanding of e-Commerce and Performance Marketing.
• Experience in reporting and analysis on Google Analytics or Adobe Analytics.
• Candidates with DV360, SA360 or other DSP experience would be more ideal
• Highly analytical and must have experience in reporting & analysis on Google Analytics and/or Adobe Analytics. Should be able to demonstrate expertise in analyzing and acting on marketing data
• Experience in implementing and optimizing custom audiences (first party and third party) across performance campaigns is a bonus
• Should be well versed with Microsoft Excel
• Strong communicator and storyteller, possesses excellent verbal, written and presentation skills
• Broad client experience across a breadth of industries and categories; Understand business issues at the core
• Be a proactive self-starter and ability to handle multiple tasks in a fast-paced environment under tight deadlines
• Have polished presentation, communication and listening skills
• Have strong organizational skills being able to manage multiple clients / projects at once
• Candidates with more experience will be considered as Performance Manager

Responsibilities

• Oversee and manage ongoing paid advertising campaigns on Google AdWords and Facebook.
• Analyze ongoing performance and identify key insights for campaign optimization.
• Mentor and develop skills of performance specialists.
• Ensure budget and KPI pacing to targets across all campaigns
• Analyze ongoing performance to identify campaign trends and key insights to ensure pro-active solutions are regularly presented to clients
• Ensure that all reports are clean, accurate and up to date
• Continuously recommend ideas/tactics to account lead for campaign optimization
• Understand client business needs and align campaign execution strategy to them
• Mentor and develop skills and capabilities of performance specialists, and enable independent thinking and decision making
• Prepares regular case studies and best practices on campaigns that best utilized data/research products

Skills

Performance marketing experience

Analytical skills

Communication skills

Organizational skills

DV360/SA360/DSP

Reporting & analysis

First/third party audiences

Communication/presentation

Tools

Google Analytics

Microsoft Excel

Adobe Analytics

DV360

SA360

Job description

Responsibilities

• Oversee & Manage on-going paid advertising campaigns on Google AdWords and Facebook Ad Manager
• Working closely with the Platform Director to ensure smooth and relevant translation from strategy to plan for performance marketing campaigns
• Preparation and rationale of paid search & paid social campaign recommendations and quarterly review
• Ensure budget and KPI pacing to targets across all campaigns
• Analyze ongoing performance to identify campaign trends and key insights to ensure pro-active solutions are regularly presented to clients
• Ensure that all reports are clean, accurate and up to date
• Continuously recommend ideas/tactics to account lead for campaign optimization
• Understand client business needs and align campaign execution strategy to them
• Mentor and develop skills and capabilities of performance specialists, and enable independent thinking and decision making
• Prepares regular case studies and best practices on campaigns that best utilized data/research products

Qualifications

• Minimum 3 years of performance media experience, with a minimum of 2 years in a Paid Search /Paid Social role
• Strong experience and technical understanding of Performance Marketing / e-Commerce
• Moderate experience and understanding of Display Ad is a plus
• Candidates with DV360, SA360 or other DSP experience would be more ideal
• Highly analytical and must have experience in reporting & analysis on Google Analytics and/or Adobe Analytics. Should be able to demonstrate expertise in analyzing and acting on marketing data
• Experience in implementing and optimizing custom audiences (first party and third party) across performance campaigns is a bonus
• Should be well versed with Microsoft Excel
• Strong communicator and storyteller, possesses excellent verbal, written and presentation skills
• Broad client experience across a breadth of industries and categories; Understand business issues at the core
• Be a proactive self-starter and ability to handle multiple tasks in a fast-paced environment under tight deadlines
• Have polished presentation, communication and listening skills
• Have strong organizational skills being able to manage multiple clients / projects at once
• Candidates with more experience will be considered as Performance Manager

Benefits

We offer a 5-day week of work, group medical & life insurance coverage, free shuttle bus to the right candidate. Interested parties please send your application letter and resume with your current and expected salary by email to [e-mail]

All information collected will be used for recruitment only and treated in strict confidence. We will retain the personal data of unsuccessful applicants for future recruitment purpose for a maximum period of 2 years.