Associate Performance Manager (Advertising & Media Field)

PHD Limited; Hong Kong; On-site; HKD 420,000 - 650,000; Full time

Benefits offered by this job

5-day work week

Group medical & life insurance

Free shuttle bus

Job summary

PHD Limited in Hong Kong is seeking an Associate Performance Manager to oversee paid campaigns on Google AdWords and Facebook Ad Manager. You will work with the Business Director to turn strategy into practical plans and quarterly reviews for performance marketing.

You will analyze results, ensure budget and KPI pacing, and present proactive optimization ideas. The role emphasizes data-driven reporting, client communication, and mentoring junior specialists in a fast-paced agency setting.

Qualifications

• Minimum 3 years of performance media experience, with 2+ years in Paid Search / Paid Social.
• Strong experience in Performance Marketing / e-Commerce
• Experience with Display Ad is a plus
• DV360, SA360 or other DSP experience preferred
• Analytical and proficient in reporting/analysis with Google Analytics or Adobe Analytics
• Experience with first/third party audience strategies is a bonus
• Strong Excel skills for data manipulation and reporting
• Excellent communication and storytelling with clients
• Broad client exposure across industries and strong issue analysis
• Ability to manage multiple tasks in a fast-paced environment

Responsibilities

• Oversee and manage ongoing paid advertising campaigns on Google AdWords and Facebook Ad Manager
• Collaborate with Business Director to translate strategy into actionable performance plans
• Prepare and justify paid search and paid social recommendations with quarterly reviews
• Ensure budget and KPI pacing across campaigns
• Analyze performance and identify trends to present proactive insights to clients
• Keep reports clean, accurate and up to date
• Suggest optimization ideas to account leads based on data
• Align campaign execution with client business needs
• Mentor performance specialists and develop their skills
• Prepare regular case studies and best practices from data-driven campaigns

Skills

Performance marketing

Paid search

Paid social

DV360/SA360

GA/Adobe Analytics

Excel

Storytelling & comms

Client management

Tools

Google Ads (AdWords)

Facebook/Meta Ads Manager

Job description

Associate Performance Manager (Advertising & Media Field)

Oversee & Manage on-going paid advertising campaigns on Google AdWords and Facebook Ad Manager

Working closely with the Business Director to ensure smooth and relevant translation from strategy to plan for performance marketing campaigns

Preparation and rationale of paid search & paid social campaign recommendations and quarterly review

Ensure budget and KPI pacing to targets across all campaigns

Analyze ongoing performance to identify campaign trends and key insights to ensure pro-active solutions are regularly presented to clients

Ensure that all reports are clean, accurate and up to date

Continuously recommend ideas/tactics to account lead for campaign optimization

Understand client business needs and align campaign execution strategy to them

Mentor and develop skills and capabilities of performance specialists, and enable independent thinking and decision making

Prepares regular case studies and best practices on campaigns that best utilized data/research products

Requirements:

• Minimum 3 years of performance media experience, with a minimum of 2 years in a Paid Search /Paid Social role
• Strong experience and technical understanding of Performance Marketing / e-Commerce
• Moderate experience and understanding of Display Ad is a plus
• Candidates with DV360, SA360 or other DSP experience would be more ideal
• Highly analytical and must have experience in reporting & analysis on Google Analytics and/or Adobe Analytics. Should be able to demonstrate expertise in analyzing and acting on marketing data
• Experience in implementing and optimizing custom audiences (first party and third party) across performance campaigns is a bonus
• Should be well versed with Microsoft Excel
• Strong communicator and storyteller, possesses excellent verbal, written and presentation skills
• Broad client experience across a breadth of industries and categories; Understand business issues at the core
• Be a proactive self-starter and ability to handle multiple tasks in a fast-paced environment under tight deadlines
• Have polished presentation, communication and listening skills
• Have strong organizational skills being able to manage multiple clients / projects at once

We offer a 5-day work of week, group medical & life insurance coverage and free shuttle bus to the right candidate.

PHD Hong Kong is a fast-growing media and communications agency that has been built on a culture of thought leadership, creativity and innovation. In our hearts is a commitment to lead the industry with thought provoking opinion and pioneering thinking. This is a philosophy that goes back to the founding, entrepreneurial ethos of the agency. The belief that it is always possible to 'Find A Better Way' for our clients.

PHD Hong Kong is a fast-growing media and communications agency that has been built on a culture of thought leadership, creativity and innovation. In our hearts is a commitment to lead the industry with thought provoking opinion and pioneering thinking. This is a philosophy that goes back to the founding, entrepreneurial ethos of the agency. The belief that it is always possible to 'Find A Better Way' for our clients.