Senior Digital Insights Lead - Analytics & Growth

DFI Retail Group; Hong Kong; On-site; HKD 300,000 - 520,000; Full time

Job summary

DFI Retail Group is seeking a Digital Insights Management professional to lead customer analytics and insights for the yuu program and partners. You will transform business questions into analytics plans, analyze data, and present results that drive sales and engagement.

The role focuses on leveraging advanced analytics to uncover patterns, support offers and campaigns, and deliver data-driven recommendations.

Qualifications

• Bachelor’s degree in Statistics, Data Science, Information Management, Computer Science, Mathematics, or related fields.
• 1-2 years’ experience working on data analytics, data science, business intelligence, preferably in Retail, FMCG, Finance Service industry
• Solid experience in SQL, experience in Python is advantageous
• Experience in data visualizations like Tableau, Power BI, Qlik Sense is advantageous
• Confident communicator of analytics to technical and non-technical audience
• A natural curiosity to interrogate data and identify hidden patterns to support business needs
• Knowledge of Google Cloud Platform is a plus

Responsibilities

• Lead customer analytics & insights for yuu program and partners to drives sales and customer engagement
• Leverage data to deliver actionable insights from understanding business questions to end presentation of results
• Lead development of analytics use cases, data collaboration, data sharing to maximize data values to yuu partners
• Responsible for design, development and deployment of BI dashboards and self-serve analytics tools
• Support CRM activities through customer targeting, lists preparation and analysis
• Identify areas to improve efficiency and streamline processes through automation
• Keep track on KPIs and regular reports on CRM and customer performance

Skills

SQL

Python

Data visualization

Communication

Data analysis

Curiosity

GCP knowledge

Education

Bachelor’s degree in Statistics, Data Science, Information Management, Computer Science, Mathematics, or related fields

Tools

Tableau

Power BI

Qlik Sense

Job description

DFI Retail Group is seeking a Digital Insights Management professional to lead customer analytics and insights for the yuu program and partners. You will transform business questions into analytics plans, analyze data, and present results that drive sales and engagement.

The role focuses on leveraging advanced analytics to uncover patterns, support offers and campaigns, and deliver data-driven recommendations.