Product Manager, Loyalty & Growth Platform

DFI Retail Group; Hong Kong; On-site; HKD 900,000 - 1,500,000; Full time

Job summary

DFI Retail Group is seeking an experienced Product Manager to own the yuu loyalty platform in Hong Kong. You will define and execute the product strategy, guiding the roadmap, defining features, and ensuring alignment with retail and customer goals.

You will collaborate with marketing, tech, and operations to launch loyalty initiatives, analyze customer data, and drive improvements in retention and basket size. A strong leader will mentor peers and influence across teams.

Qualifications

• 5+ years of product management experience, with at least 2 years in a senior role.
• Proven track record of delivering digital products in retail or consumer-focused settings.
• Strong analytical skills and proficiency with data tools (e.g., SQL, Tableau).
• Excellent communication and leadership skills with cross-functional influence.
• Familiarity with agile methodologies and multi-stakeholder projects.

Responsibilities

• Develop and communicate a clear product strategy and roadmap for the yuu loyalty platform.
• Lead the design, development, and launch of new features such as loyalty programs, gamified rewards, and omnichannel integration.
• Collaborate with marketing, technology, and operations teams to ensure seamless execution of loyalty initiatives.
• Analyze customer behavior and transaction data to identify opportunities to improve retention and basket size.
• Manage stakeholder relationships and present insights to senior leadership.
• Oversee performance metrics including customer sentiment, engagement rates, and ROI.
• Mentor junior product managers and foster a culture of innovation within the team.

Skills

Product management

Loyalty programs

Leadership

Data analytics

Education

Bachelor’s degree

MBA (plus)

Tools

SQL

Tableau

Job description

DFI Retail Group is seeking an experienced Product Manager to own the yuu loyalty platform in Hong Kong. You will define and execute the product strategy, guiding the roadmap, defining features, and ensuring alignment with retail and customer goals.

You will collaborate with marketing, tech, and operations to launch loyalty initiatives, analyze customer data, and drive improvements in retention and basket size. A strong leader will mentor peers and influence across teams.