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The Dairy Farm Company, Limited (DFI Retail Group) is seeking a Business Analyst to drive insights monetisation and revenue growth in Hong Kong. Based in Wan Chai, you will lead pricing models, build robust business cases, and present updates to executive leadership.
Key responsibilities include cross-functional collaboration with banners, legal and finance, developing revenue-generating strategies from data insights, and maintaining strong client relationships with advertisers and agencies.
Is this your next challenge in Insight Monetisation?
The challenge is to:
Strategic Leadership:
Develop and implement a comprehensive insight monetisation strategy that drives revenue growth.
Identify new monetisation opportunities by monitoring market trends and competitor activities.
Ensure alignment of insight monetisation pricing, value propositions, and go-to-market strategies across all DFI business units.
Cross-Functional Coordination & Integration:
Serve as the central point of contact amongst the banner commercial teams, legal, and finance.
Establish project governance, track monetisation initiatives against clear milestones, and ensure compliance with regulatory requirements.
Collaborate with internal Marketing and Commercial teams from banners (Food, H&B, and Convenience) to grow Insights revenue
Business Development and Client Management:
Deliver against established revenue sales targets, maintain and manage sales pipeline
Build and maintain client relationships and manage day-to-day business with advertisers and media agencies, creating trust and driving value for clients
Prepare robust business cases, pricing models, and proposals to support insight-based initiatives.
Present regular performance reports and strategic updates to executive leadership.
Interact frequently with clients and other internal stakeholders regarding campaign execution and results
Do you have experience in Statistics or Analytics?
A bachelor’s degree in Business, Economics, Statistics, or a related discipline (advanced qualifications are an advantage).
Significant experience (e.g. 4+ years) in data analytics, insight monetisation, or a similar commercial role.
Demonstrable commercial acumen and a track record in developing revenue-generating strategies from data insights.
Excellent stakeholder management and communication skills, with the ability to work effectively across multiple functions.
Experience within retail or FMCG sectors is highly desirable.
Prior experience in retail customer insight monetisation will be an advantage.
Strategic thinking and problem-solving
Strong project management and organisational skills
Excellent communication and interpersonal skills
A customer-first approach and commitment to quality service
Proficiency in data analysis and business intelligence tools
Business Analyst (50K x 13 + Bonus, Listed Company, 5 days, Wan Chai)
DFI Retail Group (the ‘Group’) is a leading Asian retailer driven by its purpose to "Sustainably Serve Asia for Generations with Everyday Moments".
At 31 December 2025, the Group and its associates operated over 7,580 outlets across 12 markets, and employed over 79,000 people. The Group had reported revenue of US$8.9 billion.
The Group provides quality, value and service to Asian consumers through a compelling retail experience, supported by an extensive store network and highly efficient supply chains. The Group, and its associates, operates under a portfolio of well-known brands across five key divisions: health and beauty, convenience, food, home furnishings, and restaurants.
DFI Retail Group (the ‘Group’) is a leading Asian retailer driven by its purpose to "Sustainably Serve Asia for Generations with Everyday Moments".
At 31 December 2025, the Group and its associates operated over 7,580 outlets across 12 markets, and employed over 79,000 people. The Group had reported revenue of US$8.9 billion.
The Group provides quality, value and service to Asian consumers through a compelling retail experience, supported by an extensive store network and highly efficient supply chains. The Group, and its associates, operates under a portfolio of well-known brands across five key divisions: health and beauty, convenience, food, home furnishings, and restaurants.