Global Digital Experience & Analytics Manager - Fashion

Michael Page International (Hong Kong) Limited; Hong Kong; On-site; HKD 900,000 - 1,300,000; Full time

Job summary

Not disclosed in the provided HTML context, the role focuses on leading the global digital product development, customer experience enhancement and analytics strategy across eCommerce and digital touchpoints. You will drive customer engagement, UX improvements and conversion optimisation while collaborating with regional and global stakeholders.

The successful candidate will oversee analytics, data interpretation and reporting, translating insights into measurable business improvements such as

Qualifications

• Strong track record delivering digital initiatives that improve customer experience and performance.
• Excellent communication skills and ability to influence senior stakeholders.
• Experience across regional or global markets and multi-stakeholder projects.
• Experience in consumer, retail, fashion, luxury or eCommerce sectors is a plus.

Responsibilities

• Shape and execute global digital product, customer experience and analytics roadmap across eCommerce and digital touchpoints.
• Lead data analytics, insights and conversion optimisation activities.
• Collaborate with cross-functional teams and external partners to improve engagement and performance.
• Establish measurement frameworks and performance dashboards to drive decision making.

Job description

• Drive Global Digital Product And Customer Experience Strategy
• Lead Data Analytics, Insights And Conversion Optimisation

About Our Client

Our client is a renowned international consumer brand with a strong global presence and a highly engaged customer base. As part of its continued investment in digital transformation, the company is seeking a forward-thinking digital professional to lead product development, customer experience enhancement, analytics strategy and digital performance optimisation on a global scale. This is a unique opportunity to join a dynamic and innovative organisation where technology, data and customer-centricity are at the heart of business growth.

Job Description

Reporting to senior leadership, you will be responsible for shaping and executing the global digital product, customer experience and analytics roadmap across eCommerce and digital touchpoints. You will work closely with cross-functional teams including eCommerce, marketing, technology, CRM, creative and external partners to identify opportunities that improve customer engagement, user experience and commercial performance.

The successful candidate will lead the development and enhancement of digital products and platforms, translating customer insights, business requirements and market trends into impactful digital solutions. You will oversee customer journey mapping, UX/UI optimisation initiatives, conversion rate improvement programmes and feature prioritisation to ensure seamless and engaging online experiences.

In parallel, you will spearhead digital analytics and reporting initiatives, transforming large volumes of customer and business data into actionable insights that support strategic decision making. You will establish measurement frameworks, develop performance dashboards, analyse customer behaviour across channels and identify opportunities to improve acquisition, engagement, retention and lifetime value.

This role also requires close collaboration with regional and global stakeholders to ensure alignment of digital priorities, best practices and performance objectives across multiple markets. You will play a key role in driving innovation, leveraging data and emerging technologies to deliver measurable business results while continuously enhancing the customer experience.

The Successful Applicant

You are comfortable managing complex projects involving multiple stakeholders and have a demonstrated track record of delivering digital initiatives that improve customer experience and commercial performance. Strong analytical capabilities, excellent communication skills and the ability to influence senior stakeholders are essential.

Candidates with regional or global experience, particularly those who have worked across multiple markets and cultures, will be viewed favourably. Experience within consumer, retail, lifestyle, fashion, luxury or eCommerce-driven organisations would be advantageous.

What's on Offer

This is an opportunity to join a globally recognised brand during an exciting phase of digital growth and transformation. You will have the chance to shape digital product strategy, influence customer experience across international markets and work alongside talented professionals in a collaborative and innovative environment. A competitive compensation package, regional exposure and strong career development opportunities are offered to the successful candidate.