Senior Digital Experience Specialist (Project Management)

AS Watson Retail (HK) Limited; Sha Tin; On-site; HKD 600,000 - 900,000; Full time

Benefits offered by this job

Free shuttle

Medical and life insurance

Gym inside office

Onsite clinic

Lactation room

Job summary

AS Watson Retail (HK) Limited is seeking a Senior Digital Experience Specialist (Project Management) to lead end-to-end digital initiatives across MoneyBack app, web, and offline touchpoints. You will bridge business needs with technology, shaping customer journeys and driving engagement across O+O channels.

The role requires strong project management, experience with digital platforms, and a customer-centric mindset to deliver seamless experiences in a fast-paced environment.

Qualifications

• Experience in delivering digital projects across mobile apps, web and in-store platforms.
• Ability to translate business needs into practical requirements for loyalty and O+O initiatives.
• Strong collaboration with cross-functional teams including business and tech.
• Excellent stakeholder management and communication in a multilingual environment.

Responsibilities

• Lead end-to-end project delivery from requirements to launch.
• Translate business needs into functional requirements for loyalty and O+O initiatives.
• Collaborate with business and technical teams to deliver digital solutions.
• Coordinate stakeholders and timelines for timely execution.
• Monitor platform performance and user experience to drive improvements.
• Support online operations including CMS updates, promotions and product management.

Skills

Project management

Digital platforms

Data-driven

Stakeholder management

Bilingual (English Cantonese Mandarin)

App management / mobile apps

Tools

CMS platforms

Analytics tools

Job description

Senior Digital Experience Specialist (Project Management)

At ASW, we believe in our people, in teamwork and the importance of your personal growth.If you are looking for the opportunity to join our award-winning international family withover 17,000 O+O stores across 31 markets in Asia and Europe, the ASW family welcomes you…

You can enjoy

• Convenient office location, less than 5 min. walk from MTR
• Free round-trip lunchtime shuttle bus services to Shatin
• Comprehensive Medical and Life insurance coverage, including your spouse and children
• Well-equipped Gym inside our office building
• Onsite Clinic and Lactation Room

Why This Role Matters

At MoneyBack, we are committed to creating rewarding and seamless experiences for our members while putting a smile on customers’ faces every day. This role plays a key part in delivering innovative marketing initiatives and enhancing our digital platforms across the MoneyBack App and Web. Acting as the bridge between business and technology teams, you will help shape customer journeys, drive engagement, and support the growth of our O+O (Offline + Online) business through effective digital solutions and project delivery.

What You’ll Be Doing

• Lead end-to-end project delivery, from requirement gathering and solution design to UAT and launch
• Translate business needs into functional requirements for loyalty, digital, and O+O initiatives
• Partner closely with business and technical teams to deliver customer-focused digital solutions
• Coordinate stakeholders and project timelines to ensure smooth and timely execution
• Monitor platform performance, production issues, and customer service cases to enhance user experience
• Support online business operations, including CMS updates, promotions, product management, and inventory monitoring
• Drive continuous platform enhancements using a scientific and data-driven approach
• Improve the customer journey across the MoneyBack App, Web, and offline touchpoints through collaboration

What You’ll Bring

• Solid experience in mobile apps, online business operations, digital platforms, or digital marketing
• Strong project management and organizational skills with the ability to manage multiple priorities
• Knowledge of e-commerce platforms, customer journeys, and digital commerce trends
• Customer-focused mindset with a passion for delivering seamless experiences
• Ability to collaborate effectively with cross-functional business and technical teams
• Experience leveraging data and insights to support decision-making and continuous improvement
• Hands-on experience in app management and online business operations
• Proactive, self-driven, and comfortable working in a fast-paced environment
• Strong stakeholder management and communication skills in English, Cantonese, and Mandarin

How You Will Make An Impact

• Deliver successful digital and business projects by translating business needs into effective solutions
• Foster strong collaboration across functions to achieve shared goals
• Ensure quality delivery across multiple initiatives while meeting timelines and business objectives
• Enhance customer experiences through a deep understanding of customer journeys, digital commerce, and O+O business operations
• Drive large-scale initiatives involving strategic partners and multiple stakeholders with confidence
• Take ownership of project launches and platform enhancements that deliver measurable business value
• Apply a scientific and data-driven mindset to optimize performance, engagement, and operational outcomes

We are an equal opportunity employer and welcome applications from all qualified candidates. The information provided will be treated in strict confidence and be used only for consideration of your application for relevant / similar posts within the AS Watson Group.

Applicants not hearing from us within 6 weeks from the date of advertisement may consider their applications unsuccessful. All personal data of unsuccessful applicants will be destroyed within 12 months from the date of application.