Senior Digital Analytics Manager, Asia

sunlife; Hong Kong; On-site; HKD 600,000 - 900,000; Full time

Job summary

Sun Life in Hong Kong seeks a Manager/Senior Manager - Digital Analyst to lead digital performance analysis and measurement across Adobe Analytics and related platforms. The role requires hands-on analytics, diagnostic investigations, and the delivery of KPI-driven insights to regional leaders.

The candidate will design reporting, dashboards and governance practices, collaborating with Marketing, IT and Data teams to improve measurement reliability and drive business decisions.

Qualifications

• Hands-on analytics expertise across Adobe Analytics and Adobe Experience Cloud.
• Ability to define tracking, KPI definitions and funnel rules with cross-functional teams.
• Strong data QA and ability to translate technical findings into actionable insights.

Responsibilities

• Perform performance analysis and provide actionable insights and recommendations.
• Develop ad hoc reports and dashboards with KPI frameworks for regional leadership.
• Investigate data anomalies and tracking issues using raw exports and joined datasets.
• Contribute to measurement governance and data quality initiatives.

Skills

Adobe Analytics

Adobe Experience Cloud

Web Analytics

Measurement Design

KPI Frameworks

Data Visualization

Marketing Analytics

GTM/Tealium

Tools

Excel

Tableau

Power BI

Amazon QuickSight

Job description

Sun Life in Hong Kong seeks a Manager/Senior Manager - Digital Analyst to lead digital performance analysis and measurement across Adobe Analytics and related platforms. The role requires hands-on analytics, diagnostic investigations, and the delivery of KPI-driven insights to regional leaders.

The candidate will design reporting, dashboards and governance practices, collaborating with Marketing, IT and Data teams to improve measurement reliability and drive business decisions.