Senior Designer (Team Lead)

Leadingnation; Hong Kong; On-site; HKD 400,000 - 640,000; Full time

Job summary

Leadingnation in Hong Kong seeks a senior visual designer to own the platform’s visual identity, campaigns, and main visuals for UI/VI, themed pages, and brand initiatives.

You will drive AI‑driven creativity, develop and maintain the brand system across online and offline channels, supervise video production, and collaborate with Marketing and Operations to turn complex business needs into impactful visuals. A portfolio including AI-generated works is required.

Qualifications

• Bachelor’s degree or above in Art Design or related field.
• 5+ years in graphic design or video production, including at least 2 years in the internet or advertising industry.
• Proficient with AI tools and able to integrate AI into the design process.
• Strong artistic foundation and outstanding creative ability.
• Proficient in Photoshop and Illustrator; skilled in video editing and motion graphics.

Responsibilities

• Lead the overall visual style and upgrades of the platform, including main visuals for UI/VI and brand campaigns.
• Leverage AI tools for ideation, concept design, final output, and data analysis; establish an efficient AI + Human workflow.
• Maintain and extend the brand identity system across online and offline channels.
• Oversee creative planning, storyboarding, and post-production guidance for key video assets and ensure high-quality final delivery.
• Collaborate with Marketing and Operations to understand business needs and translate them into impactful visual solutions, taking ownership of final results.

Skills

Visual leadership

AI-driven creativity

Brand system

Video production

Cross-department collaboration

Education

Bachelor's degree in Art Design or related field

Tools

Photoshop

Illustrator

Premiere

After Effects

Job description

Job Responsibilities:

• Full-Project Visual Leadership

Lead the overall visual style and upgrades of the platform. Take ownership of creative concept development and execution for major operational campaigns, including main visuals for UI/VI, themed pages, and brand campaigns.

• AI-Driven Creativity

Deeply leverage AI tools for creative ideation, concept design, final output, and data analysis. Establish an efficient “AI + Human” workflow to significantly boost team productivity.

• Brand System Development

Maintain and extend the brand identity system, ensuring consistent and high-quality visual execution across all channels (online and offline).

• Video Production Coordination

Oversee creative planning, storyboarding, and post-production guidance for key video assets (e.g., brand films, special-effects shorts). Ensure high-quality final delivery of video content.

• Cross-Department Collaboration & Delivery

Work closely with Marketing and Operations teams to understand business needs, translate complex commercial information into impactful visual solutions, and take ownership of the final communication results.

Requirements:

1. Bachelor’s degree or above in Art Design, Visual Communication, Digital Media, or related fields.
2. 5+ years of experience in graphic design / video production, including at least 2 years in the internet or advertising industry.
3. Not just familiar with AI tools, but able to treat them as core productivity tools. Proficient in using AIGC (image/video generation) throughout the entire design process. Candidates with proven cases of significantly reducing production costs or enhancing creativity through AI will be prioritized.
4. Strong artistic foundation and outstanding creative ability.
5. Must be proficient in graphic design (Photoshop / Illustrator) and skilled in video editing and motion graphics (Premiere / After Effects).
6. Excellent project management, communication, and teamwork skills.
7. Able to independently handle multiple tasks, strong stress resistance, and an almost obsessive attention to detail.

*A personal portfolio that includes AI-generated works must be submitted with the application*