Senior Designer (Team Lead)

BTCC; Hong Kong; On-site; HKD 420,000 - 660,000; Full time

Job summary

BTCC is seeking a Lead Visual Designer to own the platform’s visual identity and campaigns. You will drive creative concept development, establish an AI-driven workflow, and ensure high-quality output for UI/VI, brand campaigns, and video content.

You will work closely with Marketing and Operations to translate complex business needs into compelling visuals, manage multiple tasks under pressure, and deliver polished communication materials with meticulous attention to detail.

Qualifications

• Bachelor’s degree or above in Art Design, Visual Communication, Digital Media, or related fields.
• 5+ years of experience in graphic design / video production, incl. 2+ years in internet/advertising industry.
• Proficient with AI tools as core productivity tools; passable experience with image/video generation.

Responsibilities

• Lead overall visual style and upgrades for platform and major campaigns.
• Coordinate AI-driven ideation to final output across UI/VI visuals and branded pages.
• Oversee video production planning, storyboarding, and post-production guidance for key assets.
• Collaborate with Marketing and Operations to translate business needs into impactful visuals.

Skills

AI tools

Graphic design

Video editing

Motion graphics

Project management

Communication

Teamwork

Attention to detail

Education

Bachelor’s degree or above in Art Design/Visual Communication/Digital Media

Tools

Photoshop

Illustrator

Premiere

After Effects

AIGC tools

Job description

Lead the overall visual style and upgrades of the platform. Take ownership of creative concept development and execution for major operational campaigns, including main visuals for UI/VI, themed pages, and brand campaigns.

• AI-Driven Creativity

Deeply leverage AI tools for creative ideation, concept design, final output, and data analysis. Establish an efficient “AI + Human” workflow to significantly boost team productivity.

• Brand System Development

Maintain and extend the brand identity system, ensuring consistent and high-quality visual execution across all channels (online and offline).

• Video Production Coordination

Oversee creative planning, storyboarding, and post-production guidance for key video assets (e.g., brand films, special-effects shorts). Ensure high-quality final delivery of video content.

Work closely with Marketing and Operations teams to understand business needs, translate complex commercial information into impactful visual solutions, and take ownership of the final communication results.

Requirements:

• Bachelor’s degree or above in Art Design, Visual Communication, Digital Media, or related fields.
• 5+ years of experience in graphic design / video production, including at least 2 years in the internet or advertising industry.
• Not just familiar with AI tools, but able to treat them as core productivity tools. Proficient in using AIGC (image/video generation) throughout the entire design process. Candidates with proven cases of significantly reducing production costs or enhancing creativity through AI will be prioritized.
• Strong artistic foundation and outstanding creative ability.
• Must be proficient in graphic design (Photoshop / Illustrator) and skilled in video editing and motion graphics (Premiere / After Effects).
• Excellent project management, communication, and teamwork skills.
• Able to independently handle multiple tasks, strong stress resistance, and an almost obsessive attention to detail.

*A personal portfolio that includes AI-generated works must be submitted with the application*