UI Designer

KuCoin Exchange; Hong Kong; On-site; HKD 480,000 - 720,000; Full time

Job summary

KuCoin Exchange is seeking a UI/UX Designer to lead the UI/UX design and experience optimization across multiple projects. You will define design specifications to improve visual quality and user-friendliness while supporting business objectives.

Core responsibilities include completing the full-cycle GUI and interaction design, maintaining a design system, unifying language, and improving visual consistency across platforms. You will drive UX discussions and implement effective design solutions.

Qualifications

• Bachelor's degree or above in Visual Design, Interaction Design, Human–Computer Interaction, Product Design or related fields.
• Minimum 5 years of internet product UI design experience with end-to-end delivery from 0 to 1.
• Proficient in Figma; familiar with AI design tools such as Claude Design.
• Strong requirements-analysis, attention to design details, and cross-team communication.

Responsibilities

• Complete full-cycle GUI and interaction design for products, follow-up on post-launch outcomes, and own online interaction experience and fidelity.
• Lead creation and maintenance of UI design specifications, unify design language, and enhance visual consistency across multi-platform products.
• Participate in user-experience discussions, propose optimization from interaction and experience perspectives, drive implementation of design solutions, and resolve UX pain points.

Skills

UI design

UX design

Requirements analysis

Communication

Education

Bachelor's degree or higher in Visual Design/Interaction Design/HCI/Product Design

Tools

Figma

Claude Design

Job description

Responsible for UI & UX design and experience optimization for various projects. Lead the development of design specifications to improve the overall visual quality and user-friendliness of products, and support the achievement of business objectives.

II. Core Responsibilities

• Independently complete the full-cycle GUI and interaction design for products, follow-up on post‑launch outcomes, and take ownership of online interaction experience and design fidelity.
• Lead the creation and maintenance of team‑wide UI design specifications, unify design language, and enhance visual consistency and design efficiency across multi‑platform products.
• Participate in user‑experience discussions, propose optimization suggestions from interaction and experience perspectives, drive the implementation of design solutions, and resolve practical user‑experience pain points.

III. Job Requirements

Education & Experience: Bachelor's degree or above, major in Visual Design, Interaction Design, Human‑Computer Interaction, Product Design or related fields. Minimum 5-year working experience in internet product UI design, with proven end‑to‑end experience delivering projects from 0 to 1.

Technical Skills: Proficient in Figma; familiar with cutting‑edge AI design tools such as Claude Design. Possess sound aesthetic judgment and color sensitivity, and the capability to deliver diverse product styles including minimalism, tech‑oriented and international‑style designs.

Competencies: Strong requirements‑analysis and logical‑decomposition capabilities to quickly grasp business goals; keen attention to design details and user experience; solid communication skills to clearly articulate design rationale and drive cross‑team collaboration.

Prior experience with relevant project deliverables (experience with core competitor products is a plus). Practical experience with AI‑powered image generation, interaction design and workflow efficiency improvement; user‑centric mindset and data‑driven thinking.