Senior Content Creator: Gen Z Social & Visual Storytelling

Ydotx Services Limited; Hong Kong; On-site; HKD 223,000 - 446,000; Full time

Benefits offered by this job

Year-end bonus

Medical insurance

Training allowance

Additional perks

Job summary

Y.X Community, part of Crystal Group in Hong Kong, seeks a Senior Content Creator to turn Gen Z insights into engaging content across graphics, video, and copy. You will lead social content, craft captions, produce reels, and support digital ad campaigns.

Reporting to Marketing Manager, you will collaborate with university students, creators, and youth organizations to deliver trend-driven content while ensuring consistent branding and high-quality outputs.

Qualifications

• 1-2 years of content creation experience with a portfolio.
• Understanding Gen Z culture and social media trends.
• Proficient in Canva, Adobe Photoshop/Illustrator, CapCut/Adobe Premiere Pro/Final Cut Pro.
• Solid experience with Meta Ads is a definite plus.
• Proactive, creative, organised, and able to collaborate.

Responsibilities

• Plan and manage social media content and posting schedule.
• Create engaging posts, captions, and reels with consistent branding.
• Prepare publication-ready assets in correct dimensions and formats for all channels.
• Translate concepts into proposals and pitch decks for the team.
• Track content performance and use insights to improve future content.
• Collaborate with university students, creators, influencers (KOLs/KOCs) and youth organisations.
• Support Meta ads and other campaigns as required.
• Stay updated on Gen Z trends and translate insights into timely content.
• Carry out other duties as assigned by the line manager.

Skills

Content creation

Copywriting

Video editing

Storytelling

Trend awareness

Tools

Canva

Adobe Photoshop

Adobe Illustrator

CapCut

Adobe Premiere Pro

Final Cut Pro

Job description

Y.X Community, part of Crystal Group in Hong Kong, seeks a Senior Content Creator to turn Gen Z insights into engaging content across graphics, video, and copy. You will lead social content, craft captions, produce reels, and support digital ad campaigns.

Reporting to Marketing Manager, you will collaborate with university students, creators, and youth organizations to deliver trend-driven content while ensuring consistent branding and high-quality outputs.