(Senior)Brand Manager

Novartis ACC; Hong Kong; On-site; HKD 900,000 - 1,300,000; Full time

Job summary

Novartis ACC in Hong Kong seeks a Local Brand Manager to shape product strategy in collaboration with local and global teams, and to drive tactical initiatives aligned with regulatory and ethical standards.

The role oversees promotional campaigns, budget forecasting, market insights, and cross-functional collaboration with Marketing and Medical teams to optimize patient outcomes and business growth within the assigned territory.

Responsibilities

• Prepares content for Integrated Brand Teams and Launch Teams.
• Executes, monitors and analyzes tactical plans to grow brands.
• Leads promotional activities per SOPs and Code of Conduct.
• Monitors brand budgets, forecasts and expenses; assesses marketing mix.
• Identifies market insights via customer interactions.
• Executes central and regional marketing activities.
• Monitors product performance and external environment; takes corrective action.
• Collaborates with Marketing and Medical teams to maximize activities across disease areas.
• Identifies patient-segment needs within assigned territory.
• Oversees regulatory document distribution (RMP, DHCPL) to HCPs.
• Reports technical complaints/adverse events within 24 hours.
• Distributes marketing samples where applicable.
• Ensures safe workplace; complies with HSE and ISEC standards.

Job description

Summary

• Local Brand Managers OR global / regional / local sub-function specialists within a specific marketing sub-function. -Define product strategy in agreement with local management and global marketing department, and implement supporting tactical plans/projects.

Major Accountabilities

• Prepares content of Integrated Brand Teams and Launch Teams.
• Responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s).
• Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.
• Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.
• Identifies area market insights and opportunity via customer interactions.
• Executes central marketing activities as well as regional initiated marketing activities.
• Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives.
• Collaborate with Marketing and Medical teams to maximize activities: -Scout centres, KOLs and OLs by disease within assigned territory.
• Identify specific needs for each segment of patients and the implications of the disease for each of them within assigned territory.
• Oversee the distribution of regulatory documents, including Risk Management Plan (RMP) educational materials and Dear Healthcare Professional Letters (DHCPL) to healthcare professionals (HCPs), ensuring timely, compliant, and effective communication of safety information as mandated by local and global regulatory requirements.
• Reporting of technical complaints / adverse events / special case scenarios related to Novartis products within 24 hours of receipt.
• Distribution of marketing samples (where applicable)
• Ensure a healthy and safe workplace by complying with Novartis HSE and ISEC standards, implementing measures, providing training and resources, supporting employee well-being, investigating incidents, and collaborating with HSE teams to maintain a safe environment while adhering to quality, ethical, health, safety, and environmental requirements.

Key Performance Indicators

• Market share & market share growth
• Performance management and employee relations, feedback, meetings, surveys (i.e. Field Force, Marketing capabilities, Global Marketing, Medical Department, Regulatory Department)
• Ensure full compliance to all regulatory requirements

Why Novartis:

Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture

Benefits and Rewards:

Learn about all the ways we’ll help you thrive personally and professionally.

Read our handbook (PDF 30 MB)