(Senior)Brand Manager

HK02 (FCRS = HK002) Novartis Pharma; Hong Kong; On-site; HKD 600,000 - 900,000; Full time

Job summary

Novartis Pharma in Hong Kong seeks a Local Brand Manager or global/regional/local sub-function specialist who will define product strategy with local and global teams and implement supporting tactical plans. You will lead promotional activities, monitor budgets, and collaborate with Marketing and Medical teams to maximize product impact.

The role requires coordinating integrated brand efforts, executing central and regional marketing activities, and ensuring compliant communication of safety

Qualifications

• Content on Integrated Brand Teams and Launch Teams preparation.

Responsibilities

• Prepares content of Integrated Brand Teams and Launch Teams.
• Responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s).
• Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.
• Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.
• Identifies area market insights and opportunity via customer interactions.
• Executes central marketing activities as well as regional initiated marketing activities.
• Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives.
• Collaborate with Marketing and Medical teams to maximize activities: Scout centres, KOLs and OLs by disease within assigned territory; Identify specific needs for each segment of patients and the implications of the disease for each of them within assigned territory; Oversee the distribution of regulatory documents, including Risk Management Plan (RMP) educational materials and Dear Healthcare Professional Letters (DHCPL) to healthcare professionals, ensuring timely, compliant, and effective communication of safety information as mandated by local and global regulatory requirements.
• Reporting of technical complaints / adverse events / special case scenarios related to Novartis products within 24 hours of receipt.
• Distribution of marketing samples (where applicable).
• Ensure a healthy and safe workplace by complying with Novartis HSE and ISEC standards, implementing measures, providing training and resources, supporting employee well-being, investigating incidents, and collaborating with HSE teams to maintain a safe environment while adhering to quality, ethical, health, safety, and environmental requirements.

Skills

Asset Management

Commercial Excellence

Cross-Functional Collaboration

Digital Marketing

Influencing Skills

Operational Excellence

Product Lifecycle Management

Product Marketing

Stakeholder Engagement

Stakeholder Management

Job description

Job Description Summary

• Local Brand Managers OR global / regional / local sub-function specialists within a specific marketing sub-function.


• Define product strategy in agreement with local management and global marketing department, and implement supporting tactical plans/projects.

Major Accountabilities

• Prepares content of Integrated Brand Teams and Launch Teams.


• Responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s).


• Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.


• Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.


• Identifies area market insights and opportunity via customer interactions.


• Executes central marketing activities as well as regional initiated marketing activities.


• Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives.


• Collaborate with Marketing and Medical teams to maximize activities:
  
  
  
  • Scout centres, KOLs and OLs by disease within assigned territory.
  
  
  • Identify specific needs for each segment of patients and the implications of the disease for each of them within assigned territory.
  
  
  • Oversee the distribution of regulatory documents, including Risk Management Plan (RMP) educational materials and Dear Healthcare Professional Letters (DHCPL) to healthcare professionals, ensuring timely, compliant, and effective communication of safety information as mandated by local and global regulatory requirements.
  
  
  • Reporting of technical complaints / adverse events / special case scenarios related to Novartis products within 24 hours of receipt.
  
  
  • Distribution of marketing samples (where applicable).
  
  
  
  


• Ensure a healthy and safe workplace by complying with Novartis HSE and ISEC standards, implementing measures, providing training and resources, supporting employee well-being, investigating incidents, and collaborating with HSE teams to maintain a safe environment while adhering to quality, ethical, health, safety, and environmental requirements.

Key Performance Indicators

• Market share & market share growth.


• Performance management and employee relations, feedback, meetings, surveys (i.e. Field Force, Marketing capabilities, Global Marketing, Medical Department, Regulatory Department).


• Ensure full compliance to all regulatory requirements.

Skills Desired

• Asset Management


• Commercial Excellence


• Cross-Functional Collaboration


• Digital Marketing


• Influencing Skills


• Operational Excellence


• Product Lifecycle Management (PLM)


• Product Marketing


• Stakeholder Engagement


• Stakeholder Management

Company Culture

Improving the lives of people living with disease takes more than innovative science. It takes a focus on the needs of people and a community committed to meeting them. It takes a team of people like you. Working together. Learning together. Thriving together. Discover how you can join us in changing people’s lives. Novartis