Senior Associate, CRM, Hong Kong

Leadingnation; Hong Kong; On-site; HKD 360,000 - 600,000; Full time

Job summary

Klook is seeking a detail-oriented Senior Associate - CRM Campaign Operations to own the Hong Kong market within the North Asia Pod. You will manage end-to-end campaign builds, audience targeting, creative deployment, and performance tracking, collaborating with central Product/Tech and local HK teams.

The role requires 2–4 years in CRM/Digital Marketing with HK market experience, strong MA tool proficiency, and meticulous attention to data quality and localization standards.

Qualifications

• 2–4 years in CRM, Digital Marketing or E‑Commerce Campaign Operations with HK market experience.
• Experience operating a centralised CRM function across multiple markets.
• Hands-on with top-tier MA platforms listed above.
• Analytical mindset with interest in data, funnels, and dashboards (GA/SQL a plus).
• Basic HTML/CSS familiarity for template adjustments.
• Excellent organization and communication to align local HK teams.

Responsibilities

• End-to-end ownership of HK market campaigns: Email, App Push, WhatsApp.
• Configure audience logic, templates, deep links and UTM tracking in MA platforms.
• Localize copy, terms, HKD currency formatting (zh-HK) and visuals.
• Process briefs from HK Marketing, BD and partners with SLA discipline.
• Adapt assets via modular HTML/CSS templates for HK market.
• Run regular A/B tests; optimize copy, hooks, layouts and send times.
• Apply fatigue rules and track performance metrics; report to HK leadership.

Skills

Stakeholder management

Analytical mindset

Technical fundamentals

Execution & attention to detail

Communication skills

Language skills

Bilingual English/Cantonese

Tools

Iterable

Braze

Salesforce Marketing Cloud

Adobe Campaign

MoEngage

Segment

Job description

About Klook

We are a leading pan-regional experiences platform in Asia Pacific, purpose built to digitalize experiences and make them accessible to every traveler. Our mission is to build the digital infrastructure for the global experience economy — empowering merchants to share their passions and travelers to discover the heartbeat of each destination. We operate a mobile-first, curated platform featuring diverse experiences across global destinations. Do you share our belief in the wonders of travel? Global citizens ourselves, Klookers are not only curating memorable experiences for others but co-creating our world of joy within Klook.

• Customer First
• Push Boundaries
• Critical Thinking
• Build for Scale
• Less is More
• Win as One

We never settle, and together, we believe in achieving greater heights and realizing endless possibilities ahead of us in the dynamic new era of travel. Care to be a part of this revolution? Join us!

About The Role

We are seeking a detail-oriented, data-driven Senior Associate - CRM Campaign Operations to own the Hong Kong (HK) Market within our North Asia Pod. In this role, you will take 100% operational ownership of the HK market, managing end-to-end campaign builds, audience targeting, creative deployment, and performance tracking. You will work closely with the central Product/Tech teams and local HK Marketing and Business teams to execute high‑velocity promotional blasts, credit card/bank co‑brand promotions, and localized travel campaigns.

What You’ll Do

Hong Kong Market Ownership & Campaign Execution

• End-to-End Build & Deployment: Own 100% of ground-level campaign builds for the Hong Kong market, executing daily send rhythms across Email, App Push, and localized communication channels (i.e. WhatsApp).
• Platform Configuration & QA: Serve as the subject matter expert on Klook’s CRM stack—configuring audience logic, template parameters, deep links, and UTM tracking parameters inside our Marketing Automation platforms. Enforce safety checklists to guarantee 100% link accuracy and flawless rendering.
• Localization & UX Standards: Ensure copywriting, promotional terms, HKD currency formatting, and visual components adhere to local Hong Kong consumer preferences (zh-HK) and brand guidelines.

Ingestion & Local Commercial Alignment

• Request Intake Management: Process incoming campaign briefs from local HK Marketing, BD, Bank Partnership, and Vertical teams using standardized intake sheets, enforcing agreed-upon SLA lead times and brief completeness.
• Template & Asset Adaptation: Utilize modular HTML/CSS design templates and centralized creative repositories to build responsive, high-converting layouts tailored for the fast-paced HK consumer market.

Testing, Performance & Analytics

• A/B Testing & Optimization: Conduct regular A/B experiments on copy variants, value hooks (e.g., HKD promo codes, bank co‑brand perks, B1G1 deals), layout visuals, and send timing to elevate HK channel benchmarks.
• Hygiene & Exclusion Control: Apply global fatigue rules, user frequency caps, and dynamic journey suppressions to protect database health and prevent user fatigue.
• Performance Tracking: Monitor daily/weekly input metrics (Push Open Rates, Email Open Rates, CTOR, and Revenue per 1k messages) and maintain tracking logs to report performance back to central and local HK leadership.

What You’ll Need

• Experience: Minimum 2-4 years of relevant experience in CRM, Digital Marketing, or E-Commerce Campaign Operations, especially with experience within the Hong Kong market.
• Stakeholder Management & Alignment: Proven experience operating a centralised CRM function across multiple markets, with the ability to navigate the competing priorities of central and local teams and build alignment without formal authority.
• Tool Proficiency: Hands‑on experience with top‑tier Marketing Automation platforms (e.g., Iterable, Braze, Salesforce Marketing Cloud, Adobe Campaign, MoEngage, or Segment).
• Analytical Mindset: Curious about data, customer behavior, and conversion funnels. Basic knowledge of Google Analytics, SQL, or dashboarding tools (Tableau/Looker) is a strong plus.
• Technical Fundamentals: Familiarity with URL parameter building (UTMs), audience segmentation logic, and basic HTML/CSS for template adjustments.
• Execution & Detail Focus: Exceptional attention to detail with zero tolerance for broken links, incorrect targeting, or formatting errors in live sends.
• Soft Skills: Highly organized team player with strong communication skills to manage timelines and collaborate seamlessly with local HK commercial heads.
• Language Skills: Fluency in written and spoken English and Cantonese / Traditional Chinese (zh-HK) is required.

Klook is proud to be an equal opportunity employer. We hire talented and passionate people of all backgrounds. We believe that a joyful workplace is an inclusive workplace, one where employees from all walks of life have an equal opportunity to thrive. We’re dedicated to creating a welcoming and supportive culture where everyone belongs.