Senior ABM Marketing Manager — Enterprise Growth (APAC)

Amazon Inc.; Hong Kong; On-site; HKD 520,000 - 780,000; Full time

Job summary

Amazon Web Services Hong Kong Limited is seeking an Account-based Marketing Manager to design and execute enterprise ABM programs in Hong Kong. You will own end-to-end ABM initiatives, collaborating with sales to convert account priorities into targeted marketing campaigns, and using data to optimize performance.

The role requires strong project management, analytical skills, and fluency in English and Mandarin, with Cantonese preferred.

Qualifications

• 6+ years of professional non-internship marketing experience.
• Experience building and scaling cross-functional programs or campaigns.
• Experience producing marketing material for Owned & Operated channels.
• Experience with A/B testing and audience segmentation.
• Experience using data and metrics to drive improvements.
• Experience in brand identity and voice development.

Responsibilities

• Design and execute territory ABM campaigns that align with global frameworks.
• Partner with sales to translate account priorities into marketing programs.
• Analyze customer data and market trends to inform strategy.
• Execute multi-channel programs delivering personalized ABM experiences.
• Collaborate with regional teams to complement broader field marketing.
• Standardize processes, documentation, and best practices.
• Track and report program performance and optimize for scale.
• Manage program budgets effectively to maximize impact.
• Share learnings with the global ABM community.

Skills

Marketing experience

Cross-functional collaboration

A/B testing

Data-driven decision making

Brand development

Tools

Marketo

Tableau

Salesforce

Job description

Amazon Web Services Hong Kong Limited is seeking an Account-based Marketing Manager to design and execute enterprise ABM programs in Hong Kong. You will own end-to-end ABM initiatives, collaborating with sales to convert account priorities into targeted marketing campaigns, and using data to optimize performance.

The role requires strong project management, analytical skills, and fluency in English and Mandarin, with Cantonese preferred.