APAC Marketing Lead - Brand & Digital Campaigns

Protalent Advisors; Sha Tin; On-site; HKD 420,000 - 720,000; Full time

Job summary

Protalent Advisors in Hong Kong seeks an experienced marketing professional to execute brand strategies and manage day-to-day activities. You will develop innovative campaigns, align APAC sales channels with global plans, and collaborate with sales teams to drive results.

The role requires a Bachelor's degree or diploma in Marketing/Business/Engineering/IT, at least 3 years of marketing experience, and strong communication in English and Mandarin. Pro AV/IT industry experience is a plus.

Qualifications

• Bachelor's degree or Diploma in Marketing, Business Management, Engineering, IT, or related discipline.
• Strong teamwork and proactive support to colleagues.
• Excellent interpersonal and relationship-building skills.
• Creative mindset with flexibility in strategy development.
• Effective communication in English and Mandarin; second Asian language helpful.

Responsibilities

• Execute brand building strategies and manage day to day marketing activities.
• Develop innovative campaigns and contribute to long term positioning of AV commercial brands.
• Understand channel customer segments and create solution based marketing narratives.
• Collaborate with sales teams to drive business results and deliver customer experience.
• Align Asia Pacific sales channels with global marketing activities.
• Manage e-marketing, social media, advertising, promotions, and trade shows to build brand awareness.
• Monitor Asia Pacific markets to evaluate trends and sales patterns in the Pro AV industry.
• Develop and implement marketing plans for new and existing products/customers.
• Track, review, and report on marketing activities and results.
• Deliver marketing activities within budgets.
• Collaborate with US marketing teams for global alignment.

Skills

Team player

Interpersonal skills

Creative mindset

Project management

Effective communication (EN/Mandarin)

Education

Bachelor's degree or Diploma in Marketing/Business/Engineering/IT

Tools

MS Office

Job description

Protalent Advisors in Hong Kong seeks an experienced marketing professional to execute brand strategies and manage day-to-day activities. You will develop innovative campaigns, align APAC sales channels with global plans, and collaborate with sales teams to drive results.

The role requires a Bachelor's degree or diploma in Marketing/Business/Engineering/IT, at least 3 years of marketing experience, and strong communication in English and Mandarin. Pro AV/IT industry experience is a plus.