Bilingual ABM Manager — Enterprise Growth

Amazon Inc.; Hong Kong; On-site; HKD 900,000 - 1,300,000; Full time

Job summary

Amazon Inc. in Hong Kong seeks an Account-Based Marketing (ABM) Manager to design and execute enterprise ABM programs across a designated territory. You will own end-to-end execution, building data-driven, multi-channel campaigns to accelerate pipeline and revenue while collaborating with sales and regional marketing teams.

Proficiency in English and Mandarin is required, Cantonese preferred. The role emphasizes strong project management, stakeholder influence, and a bias for operational

Qualifications

• 6+ years of professional non-internship marketing experience.
• Experience driving cross-functional marketing programs from concept to execution.
• Experience creating marketing materials for Owned & Operated channels.
• Experience with A/B testing and audience targeting.
• Experience using data and metrics to improve programs.
• Experience in brand identity and voice development.

Responsibilities

• Design and execute territory ABM campaigns aligned with global frameworks.
• Partner with sales to translate priorities into marketing programs.
• Analyze data, buying signals and market trends to guide campaigns.
• Execute multi-channel programs delivering personalized account experiences.
• Collaborate with regional teams to align ABM with field marketing.
• Drive operational excellence with standardized processes and docs.
• Track and report program performance and optimize accordingly.
• Manage program budgets effectively to maximize impact.
• Share learnings with the global ABM community.

Skills

Marketing campaign management

A/B testing

Data-driven decision making

Cross-functional collaboration

Brand development

Tools

Marketo

Tableau

Salesforce

Job description

Amazon Inc. in Hong Kong seeks an Account-Based Marketing (ABM) Manager to design and execute enterprise ABM programs across a designated territory. You will own end-to-end execution, building data-driven, multi-channel campaigns to accelerate pipeline and revenue while collaborating with sales and regional marketing teams.

Proficiency in English and Mandarin is required, Cantonese preferred. The role emphasizes strong project management, stakeholder influence, and a bias for operational