Account-based Marketing Manager, CMHK Marketing (AWS)

Amazon Inc.; Hong Kong; Vor Ort; HKD 520.000 - 780.000; Vollzeit

Zusammenfassung

Amazon Web Services Hong Kong Limited is seeking an Account-based Marketing Manager to design and execute enterprise ABM programs in Hong Kong. You will own end-to-end ABM initiatives, collaborating with sales to convert account priorities into targeted marketing campaigns, and using data to optimize performance.

The role requires strong project management, analytical skills, and fluency in English and Mandarin, with Cantonese preferred.

Qualifikationen

• 6+ years of professional non-internship marketing experience.
• Experience building and scaling cross-functional programs or campaigns.
• Experience producing marketing material for Owned & Operated channels.
• Experience with A/B testing and audience segmentation.
• Experience using data and metrics to drive improvements.
• Experience in brand identity and voice development.

Aufgaben

• Design and execute territory ABM campaigns that align with global frameworks.
• Partner with sales to translate account priorities into marketing programs.
• Analyze customer data and market trends to inform strategy.
• Execute multi-channel programs delivering personalized ABM experiences.
• Collaborate with regional teams to complement broader field marketing.
• Standardize processes, documentation, and best practices.
• Track and report program performance and optimize for scale.
• Manage program budgets effectively to maximize impact.
• Share learnings with the global ABM community.

Kenntnisse

Marketing experience

Cross-functional collaboration

A/B testing

Data-driven decision making

Brand development

Tools

Marketo

Tableau

Salesforce

Jobbeschreibung

Account-based Marketing Manager, CMHK Marketing

Job ID: 10480983 | Amazon Web Services Hong Kong Limited

Amazon Web Services is seeking a results-driven Account-Based Marketing (ABM) Manager to design and execute high-impact ABM programs for enterprise customers within a designated field territory. This role combines strategic thinking with hands‑on execution to drive measurable business outcomes through targeted marketing initiatives.

The Account-Based Marketing Manager will own the end‑to‑end execution of territory ABM programs, working backwards from customer needs to create data‑driven, multi‑channel campaigns that accelerate pipeline and revenue growth. This role requires strong project management skills, analytical capabilities, and the ability to influence cross-functional stakeholders.

Proficient in English and Mandarin are required

Cantonese preferred

Key job responsibilities

• Design and execute territory-specific ABM campaigns (1:1, 1:few) that align with global frameworks and drive measurable business impact
• Partner with sales teams to translate account priorities into effective marketing programs
• Analyze customer data, buying signals, and market trends to inform campaign strategy and optimization
• Execute multi‑channel programs (events, digital, direct) that deliver personalized account experiences
• Partner with regional marketing teams to ensure ABM programs complement broader field marketing efforts
• Drive operational excellence through standardized processes, documentation, and best practices
• Track and report on program performance, using data to optimize and scale successful approaches
• Manage program budgets effectively, demonstrating frugality while maximizing impact
• Collaborate with global ABM community to share learnings and adopt proven practices

About the team

AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn't followed a traditional path, or includes alternative experiences, don't let it stop you from applying.

Why AWS?

Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that's why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Inclusive Team Culture:

Here at AWS, it's in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.

Mentorship & Career Growth:

We're continuously raising our performance bar as we strive to become Earth's Best Employer. That's why you'll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.

Work/Life Balance:

We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there's nothing we can't achieve in the cloud.

Basic Qualifications

• 6+ years of professional non-internship marketing experience
• Experience building, executing and scaling cross‑functional programs or marketing campaigns from concept to completion
• Experience producing marketing promotional material for Owned & Operated channels
• Experience with A/B testing, especially around audience segmentation and targeting
• Experience using data and metrics to drive improvements
• Experience in brand identity and voice development

Preferred Qualifications

• Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
• Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Veterans, military spouses, and people with disabilities are encouraged to apply.