Cross-Border Segment Lead – Growth & Strategy

Bank of China (Hong Kong); Hong Kong; On-site; HKD 900,000 - 1,300,000; Full time

Benefits offered by this job

Medical Insurance

Life Insurance

Allowances

Job summary

Bank of China (Hong Kong) is seeking a senior leader to execute cross-border business development, market expansion, and annual plans. You will design feasible marketing campaigns and coordinate with multiple departments and the parent bank to ensure smooth implementation and operation.

The role requires deep knowledge in business development, marketing planning, and strong English/Chinese communication with Mandarin proficiency.

Qualifications

• Degree in Business Administration, Marketing, Economics, Finance or related discipline.
• 5+ years in segment management and business strategy, with 2+ years in a managerial level and retail banking.
• Profound knowledge in Business development / Marketing planning.

Responsibilities

• Execute cross-border business development, market expansion, and annual plans with KPI focus.
• Develop marketing plans including customer acquisition, cross-selling and upselling strategies.
• Coordinate with departments and parent Bank on project details to ensure proper operation and maintenance.
• Monitor progress, report data, prepare summaries and reporting materials regularly or on ad-hoc basis.
• Collaborate with product departments to optimize processes and enhance customer experience.
• Understand laws, regulations, market dynamics, and risk management of cross-border business.
• Research regional policies to formulate regional development and supporting service plans.

Skills

Business development

Marketing planning

Cross-border experience

Negotiation

Education

Degree in Business Administration / Marketing / Economics / Finance

Job description

Bank of China (Hong Kong) is seeking a senior leader to execute cross-border business development, market expansion, and annual plans. You will design feasible marketing campaigns and coordinate with multiple departments and the parent bank to ensure smooth implementation and operation.

The role requires deep knowledge in business development, marketing planning, and strong English/Chinese communication with Mandarin proficiency.