Sales & Marketing Director (APAC)

Touchstone International Medical Science Co., Ltd.; Hong Kong; On-site; HKD 900,000 - 1,050,000; Full time

Job summary

Touchstone International Medical Science Co., Ltd. seeks a regional sales and marketing leader to drive APAC growth, including Hong Kong, through strategic planning, portfolio management, and market access activities.

You will coordinate with R&D, QA, RA, and marketing to translate clinical needs into market solutions and support successful product launches. The role emphasizes expanding distributor networks, training partners, and building strong relationships with key customers and KOLs across

Qualifications

• Experience leading regional sales and marketing initiatives in APAC medical markets.
• Ability to manage product portfolios including positioning, lifecycle, and launches.
• Strong collaboration with R&D, QA, RA and marketing teams to align market needs.

Responsibilities

• Develop and execute comprehensive APAC sales and marketing strategies to meet regional targets.
• Manage product portfolios, positioning, lifecycle, competitive analysis, and launches in key APAC markets.
• Plan regional marketing activities including product launches, surgeon training, conferences, and exhibitions.
• Oversee regional P&L, pricing, promotions, sales planning, and performance tracking.
• Collaborate with RA and regulatory teams to support market access and submissions.

Skills

Sales strategy

Marketing management

Product lifecycle

Distributor management

Cross-functional collaboration

Job description

• Develop and execute comprehensive sales and marketing strategies for the APAC region (including Hong Kong) to achieve regional sales targets.
• Manage product portfolios in key APAC markets, including product positioning, lifecycle management, competitive analysis, and launch strategies.
• Plan and execute regional marketing activities, including product launches, surgeon training workshops, conferences, and exhibitions.
• Manage regional P&L, pricing, promotions, sales planning, and performance tracking.
• Collaborate with R&D and marketing teams to gather clinical needs and market feedback, driving product improvement and new product development.

Market Development & Channel Management:

• Expand into emerging APAC markets by identifying and onboarding qualified distributors or partners.
• Manage, train, and empower distributors, agents, and sub-dealers to enhance sales capabilities and market performance.
• Build and maintain strong relationships with key customers, end users, KOLs, and academic associations across APAC.
• Support government communication, product registration, and regulatory submissions in coordination with the RA team to facilitate market access.

Internal Collaboration & Support:

• Handle product complaints and coordinate with Quality, R&D, and Regulatory teams for timely resolution and continuous improvement.
• Work closely with RA, QA, R&D, Marketing, Supply Chain, and Customer Service to ensure smooth execution of regional strategies.

Contribute to new product launch planning, training materials, and market introduction strategies.