Sales Manager, Traditional On Trade

Pernod Ricard Asia Duty Free Ltd - HKM; Hong Kong; On-site; HKD 600,000 - 900,000; Full time

Job summary

Pernod Ricard Asia Duty Free Ltd - HKM in Hong Kong seeks an experienced sales professional to drive channel success in Traditional On-Trade. You will develop annual commercial plans, identify new business opportunities, and collaborate with Marketing to execute promotions and improve profitability.

Must have a degree and 5+ years in trading, with strong negotiation, analytical, and English communication skills.

Qualifications

• Degree holder with 5+ years relevant experience in trading field
• Proactive, with self-motivated mindset to drive result and achieve target
• Strong numeric sense with good analytical skills
• Proficient in written and spoken English
• Good interpersonal, communication and negotiation skills
• Willing to work late hours

Responsibilities

• Drive the achievement of sales, distribution, and merchandising/visibility targets within the assigned channel.
• Develop annual commercial building blocks and recommend yearly sales and promotional plans for the Traditional On-Trade channel in partnership with the Channel Manager.
• Identify and capitalize on new business opportunities to enhance profitability and expand PR product penetration.
• Ensure all promotional agreements are reviewed, managed, and renewed timely.
• Collaborate with Marketing to execute promotions and assess effectiveness.
• Monitor market trends and competitor activities; provide regular insights.
• Secure and improve product display quality and brand visibility across key outlets.
• Build strong, long-term customer relationships through professional service.
• Ensure timely payment collection in line with channel requirements and policies.
• Strategically manage product pricing to protect margins and support channel objectives.

Skills

Interpersonal skills

Negotiation skills

Analytical skills

English proficiency

Result driven

Self-motivated

Willing to work late

Education

Degree holder

5+ years trading experience

Tools

MS Office

Job description

Key Responsibilities and Job-Related Characteristics

• Drive the achievement of sales, distribution, and merchandising/visibility targets within the assigned channel.
• Develop annual commercial building blocks and recommend yearly sales and promotional plans for the Traditional On-Trade channel in partnership with the Channel Manager.
• Proactively identify and capitalize on new business opportunities to enhance profitability and expand PR product penetration.
• Ensure all promotional agreements are properly reviewed, managed, and renewed in a timely manner.
• Collaborate closely with the Marketing team to execute promotional initiatives, assess their effectiveness, and provide actionable improvement recommendations.
• Monitor and analyze market trends and competitor activities, delivering regular insights and performance reports.
• Secure, maximize, and continuously improve product display quality and brand visibility across all key signature outlets.
• Build and maintain strong, long-term customer relationships through professional service, positioning the company as a preferred business partner.
• Ensure timely payment collection in line with channel requirements and company finance policies.
• Strategically manage product pricing to protect margins and support channel objectives.

Knowledge and Skills Requirements

• Degree holder, with 5+ years relevant experience in trading field (alcoholic industry or FMCG is preferred)
• Former experience in traditional on-trade outlets is an advantage
• Dynamic, outgoing with good initiative and interpersonal skills
• Proactive, with self-motivated mindset to drive result and achieve target
• Good interpersonal, communication and negotiation skills
• Strong numeric sense with good analytical skills
• Proficient in both written and spoken English
• Proficient in MS Office (Excel, Word, Powerpoint)
• Willing to work late hours

Job Posting End Date: Target Hire Date: 2026-09-01 Target End Date: 2026-09-30

Pernod Ricard is a worldwide leader in the spirits and champagne industry, blending traditional craftsmanship, state-of-the-art brand development, and global distribution technologies. Our prestigious portfolio of premium to luxury brands includes Absolut vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur and Mumm and Perrier-Jouët champagnes. Our mission is to ensure the long-term growth of our brands with full respect for people and the environment, while empowering our employees around the world to be ambassadors of our purposeful, inclusive and responsible culture of authentic conviviality. Pernod Ricard’s consolidated sales amounted to € 10,959 million in fiscal year FY25. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN Code: FR0000120693) and is part of the CAC 40 index.