Trade Marketing Manager – Spirits Division

Telford International Co. Ltd.; Hong Kong; On-site; HKD 420,000 - 540,000; Full time

Benefits offered by this job

5-day work week

Medical insurance

Remuneration package

Job summary

Telford International in Hong Kong is seeking a proactive Trade Marketing Manager to drive growth in on-trade channels. You will plan and implement trade marketing programs, collaborate with the brand and sales teams, and organize events to boost brand presence in cocktail bars, hotels and clubs.

You should have a degree in Marketing or related discipline, at least 3 years in the alcoholic drinks industry, and strong marketing sense, analytical skills, and bilingual English and Chinese

Qualifications

• Degree in Marketing or related discipline preferred.
• Min. 3 years of experience in the alcoholic industry.
• Strong marketing sense and analytical abilities.
• Excellent communication and interpersonal skills.
• Good command of English and Chinese (written and spoken).

Responsibilities

• Identify new business opportunities in on-trade channels and develop trade marketing strategies for bars, hotels and clubs.
• Plan and implement trade marketing programs with brand team.
• Collaborate with sales to develop sales strategies and trade marketing plans to achieve KPIs.
• Coordinate with brand team to align with annual marketing plan and brand objectives.
• Proactively organize events such as trade dinners, tastings, staff trainings, and consumer promotions.
• Regularly update on competitor activities in dedicated channels.

Skills

Marketing

Analytical skills

Communication

Bilingual English/Chinese

Education

Degree in Marketing or related discipline

Job description

Telford International was established in 1982 to meet the growing demand for beverage products in Hong Kong. Our group offers over 100 brands of natural, healthy, and functional beverages, as well as international spirits and wines, with a unique mix of in-house and third-party brands, including Tao Ti, Meko, Ovaltine, Asahi, Remy Martin, and more. To provide more quality products to the Hong Kong market, we are looking to hire more talents from various fields to support the expansion of our business.

匯泉國際成立於1982年，以滿足香港對飲料產品日益增長的需求。我們的集團提供超過100個品牌的天然、健康和功能性飲料，以及國際烈酒和葡萄酒，涵蓋自有品牌和第三方品牌，包括道地、Meko、阿華田、Asahi、Rémy Martin 等。為了向香港市場提供更多優質產品，我們正在尋找各領域的人才，以支持業務擴展。

Telford International was established in 1982 to meet the growing demand for beverage products in Hong Kong. Our group offers over 100 brands of natural, healthy, and functional beverages, as well as international spirits and wines, with a unique mix of in-house and third-party brands, including Tao Ti, Meko, Ovaltine, Asahi, Remy Martin, and more. To provide more quality products to the Hong Kong market, we are looking to hire more talents from various fields to support the expansion of our business.

Job Responsibilities

• Responsible to identify new business opportunity in on-trade channels & develop trade marketing strategies to maximize the business in cocktail bars, high energy bars, hotels and membership clubs etc.
• Take initiative to plan & implement trade marketing programs with brand team
• Work closely with sales team in development of sales strategies and trade marketing plans to achieve the assigned KPI
• Work closely with brand team to achieve brand objectives in line with the annual marketing plan
• Proactively organize events which include trade dinner, tasting events, staff training, merchandizing projects & consumer promotions, etc.
• Regular update of competitor activities in the dedicated channels

Job Requirements

• Degree in Marketing, Business Management, or related discipline is preferred
• Min. 3 years of above work experience preferably in the alcoholic industry
• Have a strong marketing sense, analytical skills, proven ability to take initiative and willing to work under pressure and work overtime
• Excellent communication and interpersonal skills
• Good command of both spoken and written English & Chinese

We offer a stable environment, an attractive remuneration package and career prospects, a 5-day work week and medical insurance.

All data collected shall be solely for recruitment purposes.

Website: http://www.telford.com.hk/