Brand Manager

Metadesign Limited; Hong Kong; In loco; HKD 420.000 - 720.000; Tempo pieno

Descrizione del lavoro

METABEV in Hong Kong is seeking a commercially driven Brand Manager to lead development and execution of brand strategies for assigned premium beverage brands. You will drive brand equity, sales growth, and profitability across key channels, with a strong focus on the on-trade, prestige accounts, and cocktail bar channel, collaborating with sales, trade marketing, and external agencies.

You will lead annual brand plans, manage budgets, and translate consumer insights into actionable strategies

Competenze

• Bachelor's degree in Marketing, Business or related field.
• 5+ years of brand management experience in beverages or premium consumer goods.
• Strong understanding of on-trade, cocktail bars or prestige channels.
• Experience in brand planning, campaign execution and budget management.
• Fluent in English; Cantonese/Mandarin a plus; willing to travel and work evenings.

Mansioni

• Develop and implement annual brand plans including positioning, pricing and go-to-market strategies.
• Monitor brand performance and take corrective actions to hit volume, revenue and share targets.
• Plan and execute integrated marketing campaigns across ATL, BTL, digital, social and events.
• Develop activations for on-trade and off-trade, listings and key accounts.
• Collaborate with sales and trade marketing to drive distribution and visibility.
• Manage A&P budgets, forecasts and ROI tracking.
• Work with finance and sales to ensure profitability and accurate demand planning.
• Analyze market trends and consumer insights to identify opportunities.
• Translate insights into actionable brand and channel strategies.
• Manage relationships with brand owners, cross-functional teams and agencies.

Conoscenze

Brand management

Commercial acumen

Analytical skills

Project management

Budget management

Communication skills

Relationship building

Formazione

Bachelor's degree in Marketing

Bachelor's degree in Marketing or related field

Descrizione del lavoro

We are looking for a commercially driven Brand Manager to lead the development and execution of brand strategies for assigned premium beverage brands. This role will drive brand equity, sales growth, and profitability across key channels, with a strong focus on the on-trade, prestige accounts, and cocktail bar channel. The Brand Manager will work closely with the Prestige Channel Leader, sales, trade marketing, brand owners, and external agencies.

Key responsibilities

Develop and implement annual brand plans, including positioning, pricing, portfolio strategy, innovation, and go-to-market plans.

Monitor brand performance and recommend corrective actions to achieve volume, revenue, and share targets.

Plan and execute integrated marketing campaigns across ATL, BTL, digital, social, events, and sponsorships.

Develop on-trade and off-trade activations, menu listings, and key account partnerships.

Collaborate with sales and trade marketing teams to drive distribution and visibility.

Manage A&P budgets, forecasts, and ROI tracking.

Work with finance and sales to ensure brand profitability and accurate demand planning.

Analyze market trends, competitor activity, and consumer insights to identify opportunities.

Translate insights into actionable brand and channel strategies.

Manage relationships with brand owners, internal cross-functional teams, and external agencies.

About you

Bachelor's degree in Marketing, Business, or related field.

5+ years of brand management experience, preferably in beverage, alcohol, FMCG, luxury, or premium consumer goods.

Strong understanding of the on-trade, cocktail bar, or prestige channel is highly preferred.

Proven experience in brand planning, campaign execution, and budget management.

Strong commercial acumen, analytical skills, and project management ability.

Excellent communication, presentation, and relationship-building skills.

Fluent in English; Cantonese and/or Mandarin is a plus.

Willing to travel and work occasional evenings for trade events and activations.

Competitive salary and performance bonus.

Opportunity to work with premium brands and key industry partners.

Career development in a dynamic, fast-growing beverage environment.

Collaborative and entrepreneurial team culture.

Questions for application

• Which of the following statements best describes your right to work in Hong Kong?
• What's your expected monthly basic salary?
• How many years' experience do you have as a Brand Manager?
• What is your highest level of education?
• Do you have FMCG retail experience?
• Do you have experience in a role which requires relationship management experience?

An award-winning international brand management and distribution company established in 1989, METABEV specializes in high quality food & beverage products in Asia Pacific. Our portfolio is built through a stringent selection process, tailored market entry strategies and the establishment of close partnerships with both worldwide brands and fast-growing emerging brands. We proudly and exclusively import and distribute Perrier (Nestle), Peroni beer (Asahi), Gruppo Campari, Fever-Tree, Jose Cuervo (Proximo spirits), Gruppo Montenegro, Fernet Branca, Kimbo Coffee, and Pommery Champagne. We are on a constant quest to search for dynamic new brands and trends in the global beverage market, whilst ensuring a holistic approach to customer service excellence. Our customers range from Ho-Re-Ca, offices, retail and wholesale, to private, which all have one thing in common: a need for consistency, quality, and superior product and customer service.

Admiralty, Central and Western District, HK