Sales Manager

Pernod Ricard; Hong Kong; On-site; HKD 480,000 - 720,000; Full time

Job summary

Pernod Ricard in Hong Kong seeks a Senior Trade Sales professional to drive on-trade traditional channel business and nurture long-term relationships with BKTV, wholesalers and Chinese restaurant outlets through tailored service and advice.

The role targets sales, distribution, and merchandising, collaborates on annual plans with the Channel Manager, and seeks new opportunities to grow profitability. Strong negotiation, English and Cantonese skills required.

Qualifications

• Degree holder, with 5+ years relevant experience in trading field (spirits industry or FMCG is preferred).
• Former experience in traditional on-trade outlets is an advantage.
• Proactive, with self-motivated mindset to drive result and achieve target.
• Good interpersonal, communication and negotiation skills.
• Strong numeric sense with good analytical skills.
• Proficient in both written and spoken English & Cantonese.
• Proficient in MS Office (Excel, Word, Powerpoint).

Responsibilities

• Drive the achievement of sales, distribution, and merchandising/visibility targets within the assigned channel.
• Develop annual commercial building blocks and recommend yearly sales and promotional plans for the Traditional On-Trade channel with the Channel Manager.
• Identify new business opportunities to enhance profitability and expand PR product penetration.
• Ensure all promotional agreements are reviewed, managed and renewed in a timely manner.
• Collaborate with Marketing to execute promotions, assess effectiveness, provide improvements.
• Monitor and analyze market trends and competitor activities, delivering insights and reports.
• Secure, maximize and improve product display quality and brand visibility across outlets.
• Build and maintain strong, long-term customer relationships as a preferred partner.
• Ensure timely payment collection in line with channel requirements and finance policies.
• Strategically manage product pricing to protect margins and support channel objectives.

Skills

Sales

Negotiation

Customer relationship management

Analytical skills

English & Cantonese

Education

Bachelor's degree

Tools

MS Office

Job description

This position is responsible for developing on-trade traditional channel business and network; and building up strong and long-term relationship with key BKTV, wholesaler and Chinese restaurant outlets, through quality service and professional advice tailored to their needs.

Key Responsibilities and Job-Related Characteristics:

• Drive the achievement of sales, distribution, and merchandising/visibility targets within the assigned channel.
• Develop annual commercial building blocks and recommend yearly sales and promotional plans for the Traditional On-Trade channel in partnership with the Channel Manager.
• Proactively identify and capitalize on new business opportunities to enhance profitability and expand PR product penetration.
• Ensure all promotional agreements are properly reviewed, managed, and renewed in a timely manner.
• Collaborate closely with the Marketing team to execute promotional initiatives, assess their effectiveness, and provide actionable improvement recommendations.
• Monitor and analyze market trends and competitor activities, delivering regular insights and performance reports.
• Secure, maximize, and continuously improve product display quality and brand visibility across all key signature outlets.
• Build and maintain strong, long-term customer relationships through professional service, positioning the company as a preferred business partner.
• Ensure timely payment collection in line with channel requirements and company finance policies.
• Strategically manage product pricing to protect margins and support channel objectives.

Knowledge and Skills Requirements:

• Degree holder, with 5+ years relevant experience in trading field (spirits industry or FMCG is preferred)
• Former experience in traditional on-trade outlets is an advantage
• Proactive, with self-motivated mindset to drive result and achieve target
• Good interpersonal, communication and negotiation skills
• Strong numeric sense with good analytical skills
• Proficient in both written and spoken English & Cantonese
• Proficient in MS Office (Excel, Word, Powerpoint)