Sales Manager, Modern Trade (FMCG)

Michael Page (Hong Kong); Hong Kong; Vor Ort; HKD 900.000 - 1.200.000; Vollzeit

Zusammenfassung

Our client in the FMCG sector in Hong Kong seeks a commercially driven Sales Manager - Modern Trade to lead distributor management and own business performance across major modern trade channels. The role covers strategy, budgeting, forecasting, and P&L ownership for growth across supermarkets, CVS and health & beauty chains.

The ideal candidate has 8+ years of FMCG sales experience with strong Modern Trade exposure in Hong Kong, plus leadership and negotiation capabilities to drive regional

Qualifikationen

• 8+ years FMCG sales experience with Hong Kong Modern Trade exposure.
• Proven track record managing Modern Trade channels within Hong Kong.
• Strong distributor management and channel development experience.
• Demonstrated P&L ownership and commercial business management capabilities.
• Hands-on, execution-focused leadership style.
• Ambitious, entrepreneurial and results-driven mindset.
• Strong stakeholder management, negotiation and influencing skills.
• Fluent in Cantonese, Mandarin and English.

Aufgaben

• Own and drive the sales strategy across Modern Trade channels, including supermarkets, CVS, health & beauty chains, and emerging retail channels.
• Manage and develop distributor partnerships to ensure effective execution, market penetration, and commercial excellence.
• Maintain strong relationships with key retailers, buyers, and category managers to secure business opportunities and maximise shelf presence.
• Take full ownership of sales performance, budgeting, forecasting, and P&L management.
• Lead annual business planning, promotional activities, pricing strategies, and commercial negotiations.
• Monitor market trends, competitor activities, and channel developments to identify new growth opportunities.
• Work closely with cross function regional team to drive business objectives and improve operational effectiveness.

Kenntnisse

FMCG sales

Modern Trade

Distributor management

P&L ownership

Stakeholder management

Negotiation

Leadership

Cantonese

Mandarin

English

Ausbildung

Bachelor's degree in Business/Marketing/related

Jobbeschreibung

Our client is a leading FMCG Food & Beverage company with an ambitious growth agenda across Hong Kong and the region. They are seeking a commercially driven Sales Manager - Modern Trade to lead distributor management and take ownership of business performance across major modern trade channels.

Client Details

Our client is a leading FMCG Food & Beverage company with an ambitious growth agenda across Hong Kong and the region. They are seeking a commercially driven Sales Manager - Modern Trade to lead distributor management and take ownership of business performance across major modern trade channels.

Description

• Own and drive the sales strategy across Modern Trade channels, including supermarkets, convenience stores (CVS), health & beauty chains, and emerging retail channels.
• Manage and develop distributor partnerships to ensure effective execution, market penetration, and commercial excellence.
• Maintain strong relationships with key retailers, buyers, and category managers to secure business opportunities and maximise shelf presence.
• Take full ownership of sales performance, budgeting, forecasting, and P&L management.
• Lead annual business planning, promotional activities, pricing strategies, and commercial negotiations.
• Monitor market trends, competitor activities, and channel developments to identify new growth opportunities.
• Work closely with cross function regional team to drive business objectives and improve operational effectiveness.

Profile

• Bachelor's degree in Business, Marketing, or related disciplines.
• Minimum 8 years' FMCG sales experience, with strong exposure to Food & Beverage categories.
• Proven track record managing Modern Trade channels within Hong Kong.
• Strong distributor management and channel development experience.
• Demonstrated P&L ownership and commercial business management capabilities.
• Hands-on, practical, and execution-focused leadership style.
• Highly ambitious, entrepreneurial, and results-driven mindset.
• Strong stakeholder management, negotiation, and influencing skills.
• Fluent in Cantonese, Mandarin, and English is essential.

Job Offer

• Join a well-established and growing international FMCG business.
• High performers will have the opportunity to expand their scope into a regional role following successful performance reviews.