Retail Marketing Specialist

Wellcome; Hong Kong; On-site; HKD 180,000 - 240,000; Full time

Job summary

Wellcome in Hong Kong is seeking a Retail Marketing Associate to support planning and execution of retail marketing campaigns and customer initiatives aimed at hitting sales targets and marketing objectives.

You will coordinate year-round trade activities, including promotions, launches, and store openings, while working closely with Creative and Media partners to develop assets and ensure timely in-store implementation. Strong multitasking and bilingual communication are essential.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related disciplines.
• At least 1 year of experience in retail marketing, trade marketing, FMCG, or agency environment.
• Fresh graduates will also be considered.
• Strong execution capability with good attention to detail and the ability to manage multiple campaigns in parallel.
• Good understanding of retail operations, promotion mechanics, and customer marketing.
• Excellent communication and stakeholder management.
• Good command of English and Chinese (Cantonese required; Mandarin is an advantage).

Responsibilities

• Assist in planning and execution of retail marketing and customer campaigns to achieve sales targets and marketing objectives
• Support year-round trade activities, including weekly promotions, seasonal campaigns, product launches, and store openings or refurbishments
• Coordinate end-to-end execution of in-store marketing materials, POSM, and promotional mechanics to ensure timely and effective store implementation
• Assist in media planning and execution, including TVC, print, and other above-the-line or retail-focused media
• Work closely with creative and media agencies to develop effective marketing assets and stay updated on the latest retail and media trends relevant to the Wellcome brand
• Partner with internal stakeholders (Commercial, Operations, Supply Chain) to ensure campaign alignment and smooth execution
• Track campaign performance and prepare post-campaign analysis to evaluate effectiveness and identify improvement opportunities
• Support ad hoc marketing projects and initiatives as required

Skills

Campaign execution

Stakeholder management

Attention to detail

Bilingual English/Chinese

Education

Bachelor's degree in Marketing, Business, Communications, or related disciplines

Job description

Is this your next challenge in Retail Marketing?

Assist in planning and execution of retail marketing and customer campaigns to achieve sales targets and marketing objectives

Support year-round trade activities, including weekly promotions, seasonal campaigns, product launches, and store openings or refurbishments

Coordinate end-to-end execution of in-store marketing materials, POSM, and promotional mechanics to ensure timely and effective store implementation

Assist in media planning and execution, including TVC, print, and other above-the-line or retail-focused media

Work closely with creative and media agencies to develop effective marketing assets and stay updated on the latest retail and media trends relevant to the Wellcome brand

Partner with internal stakeholders (Commercial, Operations, Supply Chain) to ensure campaign alignment and smooth execution

Track campaign performance and prepare post-campaign analysis to evaluate effectiveness and identify improvement opportunities

Support ad hoc marketing projects and initiatives as required

Do you have experience in Marketing?

Bachelor’s degree in Marketing, Business, Communications, or related disciplines

Preferably with at least 1 year of relevant experience in retail marketing, trade marketing, FMCG, or an agency environment

Fresh graduates will also be considered

Strong execution capability with good attention to detail and the ability to manage multiple campaigns in parallel

Good understanding of retail operations, promotion mechanics, and customer marketing

Hands-on, proactive, and able to work under pressure in a fast-paced retail environment

Strong communication and stakeholder management skills

Good command of English and Chinese (Cantonese required; Mandarin is an advantage)

Wellcome is the largest and longest established supermarket brand in Hong Kong with an extensive network of over 300 stores. Wellcome is committed to providing one-stop shopping convenience to customers through quality products at competitive prices and friendly service to serve the needs of different customers. We welcome applications from high calibre candidates to join our expanding team.