Retail Marketing Specialist: Campaigns, In-Store Launches

Wellcome; Hong Kong; On-site; HKD 180,000 - 240,000; Full time

Job summary

Wellcome in Hong Kong is seeking a Retail Marketing Associate to support planning and execution of retail marketing campaigns and customer initiatives aimed at hitting sales targets and marketing objectives.

You will coordinate year-round trade activities, including promotions, launches, and store openings, while working closely with Creative and Media partners to develop assets and ensure timely in-store implementation. Strong multitasking and bilingual communication are essential.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related disciplines.
• At least 1 year of experience in retail marketing, trade marketing, FMCG, or agency environment.
• Fresh graduates will also be considered.
• Strong execution capability with good attention to detail and the ability to manage multiple campaigns in parallel.
• Good understanding of retail operations, promotion mechanics, and customer marketing.
• Excellent communication and stakeholder management.
• Good command of English and Chinese (Cantonese required; Mandarin is an advantage).

Responsibilities

• Assist in planning and execution of retail marketing and customer campaigns to achieve sales targets and marketing objectives
• Support year-round trade activities, including weekly promotions, seasonal campaigns, product launches, and store openings or refurbishments
• Coordinate end-to-end execution of in-store marketing materials, POSM, and promotional mechanics to ensure timely and effective store implementation
• Assist in media planning and execution, including TVC, print, and other above-the-line or retail-focused media
• Work closely with creative and media agencies to develop effective marketing assets and stay updated on the latest retail and media trends relevant to the Wellcome brand
• Partner with internal stakeholders (Commercial, Operations, Supply Chain) to ensure campaign alignment and smooth execution
• Track campaign performance and prepare post-campaign analysis to evaluate effectiveness and identify improvement opportunities
• Support ad hoc marketing projects and initiatives as required

Skills

Campaign execution

Stakeholder management

Attention to detail

Bilingual English/Chinese

Education

Bachelor's degree in Marketing, Business, Communications, or related disciplines

Job description

Wellcome in Hong Kong is seeking a Retail Marketing Associate to support planning and execution of retail marketing campaigns and customer initiatives aimed at hitting sales targets and marketing objectives.

You will coordinate year-round trade activities, including promotions, launches, and store openings, while working closely with Creative and Media partners to develop assets and ensure timely in-store implementation. Strong multitasking and bilingual communication are essential.