Marketing Executive (1 year contract)

Guerlain (Asia Pacific) Ltd; Hong Kong; Sur place; HKD 279 000 - 502 000; Plein temps

Résumé du poste

Guerlain (Asia Pacific) Ltd. seeks a proactive Marketing Executive in Trade Marketing to drive sales targets and elevate brand growth through omnichannel experiences.

You will lead retail campaigns, coordinate cross-functional teams, and manage vendor relationships to ensure timely, impactful activations across digital and physical touchpoints. Strong analytical and negotiation skills are required, along with 2–3 years in Beauty/FMCG retail marketing.

Qualifications

• ,Minimum 2–3 years of experience in Beauty and FMCG retail marketing.
• Trilingual fluency in Cantonese, English, and Mandarin for localized campaigns.
• Strong cross-functional collaboration and vendor management.

Responsabilités

• Execute Retail Marketing Activation: implement campaigns, promotions, gifting, and events per trade calendar.
• Optimize promotions and monitor resources to deliver performance insights.
• Ensure marketing timelines are met for flawless promotions.
• Collaborate with Retail, IT, and Supply Chain for end-to-end execution.
• Build strong retailer partnerships to secure promotional space.
• Develop marketing materials ensuring brand consistency across channels.
• Support end-to-end marketing campaigns and GTM launches.
• Manage external vendors to achieve on-time campaign objectives.
• Maintain cohesive brand storytelling across touchpoints.
• Analyze campaign performance and extract optimization insights.
• Conduct market research and competitive analysis to identify opportunities.
• Assist with budget tracking and administrative tasks.
• Execute ad-hoc initiatives to support revenue goals.

Connaissances

Channel Management

Negotiation

Relationship Management

Integrated Marketing Planning

Project Management

Communication & Presentation

Market & Competitive Analysis

Analytical Skills

Adaptability & Problem-Solving

Self-Direction & Performance

Formation

Bachelor's degree in Marketing

Description du poste

We are seeking a proactive and results-oriented Marketing Executive in Trade Marketing to drive sales targets, boost customer engagement, and influence brand growth by bringing consistent, impactful omnichannel experiences to life. As a strategic thinker with a strong grasp of marketing principles and retail environments, you will leverage your project leadership, analytical skills, and partner relationship management to directly accelerate business success.

Your Mission (Main Responsibilities)

• 1. Trade and Retail Marketing Activation

  • Execute Retail Campaigns: Implement retail marketing plans, promotional programs, gifting strategies, and consumer events aligned with the trade calendar.
  • Optimize Promotions: Support tactical promotional strategies, monitor the resources and deliver performance insights.
  • Ensure Timeline Adherence: Monitor marketing timelines to guarantee all retail promotions are executed flawlessly and on schedule.
  • Cross-Functional Coordination: Partner with cross-functional teams across Retail, IT, and Supply Chain teams to drive end-to-end retail execution, optimize inventory allocation, and deploy flawless system deployment.
  • Manage Retail Relationships: Build strong partnerships with key retailers to secure high-impact promotional space and maximize mutual trade business opportunities and channel performance.
  • Develop Marketing Materials: Support the creation of marketing materials tailored to specific channels and target audiences, ensuring brand consistency and campaign effectiveness.

• 2. Marketing Campaign Support

  • Support Launch Activations: Assist in the end-to-end execution of marketing campaigns and GTM plans for new product launches.
  • Manage External Vendors: Collaborate with external agencies, joint-promotion partners, and vendors to deliver campaign communication objectives on time.
  • Maintain Brand Alignment: Work closely with internal marketing team to maintain cohesive brand storytelling across all consumer touchpoints.

• 3. Reporting and Marketing Administration

  • Analyze Performance: Prepare regular promotional reports, analyze campaign effectiveness, and extract actionable insights for future optimization.
  • Monitor Market Trends: Conduct market research and competitive analysis across digital, social, and retail touchpoints to identify emerging trends and target audience opportunities.
  • Manage Budget & Admin: Support day-to-day administrative operations, including budget tracking, invoice processing, and purchase orders administration.
  • Ad-Hoc Special Projects: Execute time-sensitive marketing initiatives and ad-hoc business requests, delivering rapid solutions to support overarching revenue goals.

Your Competencies and Experience (skillset requirements)

• Channel Management: Demonstrates the ability to develop and implement effective marketing programs across diverse channels, including digital, social, and retail touchpoints. This includes understanding the unique characteristics of each channel, optimizing campaign performance, and ensuring consistent brand messaging and customer experience across all touchpoints.
• Negotiation Skills: Exhibits strong negotiation skills to secure favorable agreements with retailers and vendors, maximizing brand exposure, promotional opportunities, and marketing support. This involves understanding negotiation strategies, preparing persuasive arguments, and building mutually beneficial relationships.
• Relationship Management: Possesses excellent interpersonal and relationship-building skills, with the ability to work collaboratively with internal teams, external partners, and key retailers to achieve common goals. This includes building trust, fostering open communication, and managing expectations effectively.
• Integrated Marketing Planning: Demonstrates the ability to contribute to the development and implementation of comprehensive marketing plans that align with the overall business objectives. This includes understanding market dynamics, identifying target audiences, setting measurable goals, and allocating resources effectively across different marketing channels.
• Project Management: Demonstrates a proven ability to manage marketing projects from initial concept through successful completion, ensuring timely and effective delivery within budget and scope. This includes defining project goals, creating project plans, managing resources, monitoring progress, and mitigating potential risks.
• Communication and Presentation Skills: Exhibits excellent written and verbal communication skills, with the ability to present marketing plans, campaign performance reports, and recommendations effectively to diverse audiences, including senior management, cross-functional teams, and external partners.
• Market and Competitive Analysis: Possesses the ability to conduct thorough market research, analyze consumer behavior, and monitor competitive landscapes to identify emerging trends, potential opportunities, and potential threats. This involves gathering and interpreting data from various sources, including market reports, consumer surveys, and competitor analysis, to uncover new growth opportunity.
• Analytical Skills: Possesses strong analytical skills to monitor marketing campaign performance, track key metrics (e.g., ROI, conversion rates, customer acquisition cost), and identify areas for optimization and improvement. This includes the ability to collect, analyze, and interpret data from various sources, and to use data-driven insights to inform decision-making.
• Adaptability and Problem-Solving: Demonstrates the ability to adapt to changing market conditions, emerging technologies, and evolving consumer behavior. Possesses strong problem-solving skills to identify and resolve marketing challenges creatively and effectively, making sound ideas based on data and insights.
• Self-Direction & Performance: Self-motivated, detail-oriented fast learner who operates independently under pressure to manage competing priorities in fast-paced retail environments.

Qualifications & Experience: Degree in Marketing or related field with 2 - 3 years’ relevant experiences, preferably in Beauty and FMCG with Retail Marketing background is preferred.

Trilingual Communication: Professional fluency in written and spoken Cantonese, English, and Mandarin to drive localized marketing campaigns, vendor collaboration, and frontline retail engagement.