Marketing Executive (O+O)

PARKnSHOP (HK) Limited; Sha Tin; Presencial; HKD 279.000 - 446.000; Jornada completa

Descripción de la vacante

PARKnSHOP (HK) Limited is seeking a creative Marketing professional to drive O+O campaigns across offline and online channels in Hong Kong. You will help plan and execute engaging campaigns, promotions and events that connect our physical stores with digital experiences.

Join a fast-paced team and collaborate with partners to develop retail materials, media plans and data-driven improvements that strengthen customer engagement and store growth.

Formación

• Marketing experience, preferably within the retail or FMCG environment.
• Customer-focused mindset with an interest in connecting offline and online experiences.
• Creative, energetic and adaptable in a fast-paced environment.
• Strong collaboration, communication and organisational skills across teams and external partners.
• Scientific and data-driven approach to problem-solving and decision-making.
• Excellent command of written and spoken English and Chinese.

Responsabilidades

• Support planning and execution of integrated O+O marketing campaigns, promotions and events across offline and online channels.
• Develop engaging retail POSM, TVCs and trade marketing materials with a strong customer-focused mindset.
• Work with media partners and agencies on media planning and buying, using data and insights to support campaign decisions and optimisation.
• Collaborate closely with the Trading team and other partners to deliver effective, creative and timely marketing communications.
• Create engaging O+O customer experiences through impactful marketing campaigns.
• Turn customer insights and data into relevant and effective marketing actions.

Conocimientos

Marketing experience

Customer-focused mindset

Creative

Collaboration

Communication

Data-driven

Descripción del empleo

Be part of our Marketing team and bring exciting ideas to life across our O+O (Offline + Online) customer journey. You will help create engaging campaigns and experiences that connect our physical and digital channels, strengthen customer engagement and ultimately contribute to putting a smile on customers’ faces.

What You’ll Be Doing

Support the planning and execution of integrated O+O marketing campaigns, promotions and events across offline and online channels.

Develop engaging retail POSM, TVCs and trade marketing materials with a strong customer-focused mindset.

Work with media partners and agencies on media planning and buying, using data and insights to support campaign decisions and optimisation.

Collaborate closely with the Trading team and other partners to deliver effective, creative and timely marketing communications.

What You’ll Bring

Marketing experience, preferably within the retail or FMCG environment.

A customer-focused mindset with an interest in connecting offline and online experiences.

Creative, energetic and adaptable, with the ability to thrive in a fast-paced environment.

Strong collaboration, communication and organisational skills, with confidence working across teams and external partners.

A scientific and data-driven approach to problem-solving and decision-making.

Excellent command of written and spoken English and Chinese, with strong interpersonal skills.

How You Will Make An Impact

Create engaging O+O customer experiences through impactful marketing campaigns.

Turn customer insights and data into relevant and effective marketing actions.

Drive collaboration across teams and partners to bring creative ideas to life.

Strengthen customer engagement and business growth through innovative marketing communications.

Supermarkets, Grocery & Petrol Retailing 5,001-10,000 employees

PARKnSHOP Supermarket is part of AS Watson Group, the world’s largest international health and beauty retailer operating over 17,000 stores across 12 retail brands in 31 markets, with 130,000 people globally.

Founded in 1972, PARKnSHOP, under the AS Watson Group is the largest O+O supermarket chain in Hong Kong and one of the most trusted brands among local consumers. With over 240 stores across Hong Kong and Macau, PARKnSHOP operates several well-known retail brands, including FUSION, TASTE, TASTE x FRESH, FOOD PARC, and GREAT FOOD HALL.

PARKnSHOP Supermarket is part of AS Watson Group, the world’s largest international health and beauty retailer operating over 17,000 stores across 12 retail brands in 31 markets, with 130,000 people globally.

Founded in 1972, PARKnSHOP, under the AS Watson Group is the largest O+O supermarket chain in Hong Kong and one of the most trusted brands among local consumers. With over 240 stores across Hong Kong and Macau, PARKnSHOP operates several well-known retail brands, including FUSION, TASTE, TASTE x FRESH, FOOD PARC, and GREAT FOOD HALL.