Remote B2B Crypto Payments PMM — Build Performa

EMCD; Hong Kong; Teletrabalho; HKD 706 000 - 1 020 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Fully remote work from anywhere in the

100% paid vacation and sick leave

Opportunity to build and own the营销?

Resumo da oferta

EMCD is seeking a Product Marketing Manager for Performa, our B2B payments product. You will own positioning, messaging, and GTM strategy while driving demand generation across channels.

You’ll work hands-on from strategy to execution in a fast-growing crypto/fintech environment, shaping the product narrative, ICPs, and value propositions to accelerate growth and adoption. This one-person PMM role requires strong writing, website and content ownership, and close collaboration with Sales/BD, PR,

Qualificações

• 3–4 years of B2B product marketing experience, including 2+ years in startups or early-stage companies.
• Deep crypto/fintech/payments domain experience.
• Hands-on with strategy and day-to-day execution; able to own initiatives without delegation.
• Proven ability to build positioning and GTM from scratch with limited resources.
• Experience running demand generation campaigns end-to-end.

Responsabilidades

• Own positioning, messaging, and differentiation for Performa.
• Shape product narrative, test hypotheses, develop ICPs, refine value propositions.
• Lead GTM planning and execution for new features and market entries.
• Drive and manage demand generation campaigns end-to-end.
• Build and maintain sales enablement materials: decks, battle cards, one-pagers.
• Produce funnel content: whitepapers, case studies, landing pages.
• Own Performa website content and updates, including AI-assisted pages.
• Partner with PR, ORM, and SEO teams to amplify reach.
• Establish feedback loops with Sales/BD to sharpen messaging.

Conhecimentos

B2B product marketing

Crypto/fintech domain knowledge

Hands-on execution

Strategic storytelling

Ferramentas

CMS tools

AI coding tools (Claude Code)

Descrição da oferta de emprego

EMCD is seeking a Product Marketing Manager for Performa, our B2B payments product. You will own positioning, messaging, and GTM strategy while driving demand generation across channels.

You’ll work hands-on from strategy to execution in a fast-growing crypto/fintech environment, shaping the product narrative, ICPs, and value propositions to accelerate growth and adoption. This one-person PMM role requires strong writing, website and content ownership, and close collaboration with Sales/BD, PR,