Regional Growth Marketing Manager (HK&TW) - Pet Nutrition

Michael Page International (HK) Ltd; Hong Kong; On-site; HKD 900,000 - 1,300,000; Full time

Benefits offered by this job

Premium brand

Growth on AI strategies

High visibility role

Comprehensive benefits

Job summary

Michael Page International (HK) Ltd in Hong Kong seeks a Regional Growth Marketing Manager for HK & TW in Pet Nutrition to lead digital growth initiatives, driving customer acquisition and conversions through SEO, SEM, and AI search strategies.

The role requires 6+ years in Growth/Digital/Performance Marketing within an MNC, with strong SEO/SEM, content strategy, analytics, and cross-functional collaboration skills. Fluency in English and Chinese is preferred.

Qualifications

• Bachelor's degree in Marketing, Business, Digital marketing, Communications, or related disciplines.
• Minimum 6 years of experience in Growth Marketing, Search Marketing, Digital Marketing, or Performance Marketing within an MNC environment.
• Strong expertise in SEO, SEM, content strategy, and digital growth initiatives.
• Solid understanding of GEO, AI Search, and emerging digital technologies.
• Experience in website optimization, customer journey management, and web analytics.
• Hands-on experience with search analytics and reporting platforms.
• Strong ability to translate data into actionable business insights.
• Excellent stakeholder management and cross-functional collaboration skills.
• Fluent in English and Chinese.
• Prior experience in FMCG, Consumer Goods, Retail, Healthcare, Nutrition, Technology, or E-commerce industries is preferred.

Responsibilities

• Develop and execute growth marketing strategies across Hong Kong and Taiwan markets.
• Lead SEO, SEM, GEO, and AI Search initiatives to maximize online visibility and customer acquisition.
• Identify growth opportunities across search, content, website, and CRM touchpoints.
• Drive website optimization initiatives and collaborate with global digital teams to enhance user experience.
• Establish search performance KPIs, measurement frameworks, and optimization roadmaps.
• Leverage analytics and customer insights to improve engagement and conversion performance.
• Partner closely with Brand, CRM, PR, E-commerce, Trade Marketing, and agency partners to deliver integrated marketing initiatives.
• Lead GEO (Generative Engine Optimization) strategy and improve brand discoverability across AI-powered search environments.
• Monitor digital trends, competitive landscape, and emerging technologies to identify future growth opportunities.
• Manage external agency relationships and ensure effective media and performance optimization.

Skills

Growth marketing

SEO

SEM

Content strategy

Digital analytics

Stakeholder management

Cross-functional collaboration

English

Chinese

FMCG domain

Education

Bachelor's degree in Marketing / Digital Marketing or related

Job description

Regional Growth Marketing Manager (HK&TW) - Pet Nutrition

The Regional Growth Marketing Manager (HK & TW) - Pet Nutrition will lead digital growth initiatives across Hong Kong and Taiwan, driving customer acquisition, conversion, and business performance through best-in-class search marketing strategies.

Our client is a premium pet nutrition brand. Founded on a science-based approach to pet health, the company develops tailored nutritional solutions for pets in over 100 countries worldwide. The organization is recognized for its commitment to innovation, digital transformation, and delivering meaningful experiences for pet owners and professionals.

Description

As a Regional Growth Marketing Manager (HK & TW) - Pet Nutrition, your main responsibilities will include:

• Develop and execute growth marketing strategies across Hong Kong and Taiwan markets.
• Lead SEO, SEM, GEO, and AI Search initiatives to maximize online visibility and customer acquisition.
• Identify growth opportunities across search, content, website, and CRM touchpoints.
• Drive website optimization initiatives and collaborate with global digital teams to enhance user experience.
• Establish search performance KPIs, measurement frameworks, and optimization roadmaps.
• Leverage analytics and customer insights to improve engagement and conversion performance.
• Partner closely with Brand, CRM, PR, E-commerce, Trade Marketing, and agency partners to deliver integrated marketing initiatives.
• Lead GEO (Generative Engine Optimization) strategy and improve brand discoverability across AI-powered search environments.
• Monitor digital trends, competitive landscape, and emerging technologies to identify future growth opportunities.
• Manage external agency relationships and ensure effective media and performance optimization.

Profile

A successful Regional Growth Marketing Manager (HK & TW) - Pet Nutrition should have:

• Bachelor's degree in Marketing, Business, Digital marketing, Communications, or related disciplines.
• Minimum 6 years of experience in Growth Marketing, Search Marketing, Digital Marketing, or Performance Marketing within an MNC environment.
• Strong expertise in SEO, SEM, content strategy, and digital growth initiatives.
• Solid understanding of GEO, AI Search, and emerging digital technologies.
• Experience in website optimization, customer journey management, and web analytics.
• Hands-on experience with search analytics and reporting platforms.
• Strong ability to translate data into actionable business insights.
• Excellent stakeholder management and cross-functional collaboration skills.
• Fluent in English and Chinese.
• Prior experience in FMCG, Consumer Goods, Retail, Healthcare, Nutrition, Technology, or E-commerce industries is preferred.

Job Offer

• Join a globally recognized premium brand.
• Opportunity to shape next-generation growth marketing and AI search strategies.
  
• High visibility role collaborating with regional and global stakeholders.
• Competitive remuneration package and comprehensive employee benefits.