Marketing Manager Hong Kong & Taiwan (Contract)

Oatly Hong Kong Holding Ltd; Hong Kong; On-site; HKD 600,000 - 900,000; Full time

Job summary

Oatly Hong Kong Holding Ltd is seeking a Marketing Manager (Contract) to lead the go-to-market strategy, product positioning, and regional growth across Hong Kong and Taiwan. You will align Product, Marketing, Sales, and Regional Operations to turn complex capabilities into compelling localized value propositions.

The role requires 4–6+ years in Product Marketing or Growth Marketing within FMCG, strong English and Chinese language skills, and the ability to drive regional campaigns, pricing,

Qualifications

• 4–6+ years of experience in product marketing, strategy, or growth marketing.
• Experience in FMCG, especially F&B, with sales and marketing exposure.
• Fluent in English and Chinese/Mandarin.

Responsibilities

• Analyze HK and Taiwan market trends, competitor activity, and customer insights to guide regional product roadmaps and strategy.
• Develop end-to-end regional product launch strategies and create NPD road map with assorted portfolio.
• Collaborate with commercial teams and distributors to define localized pricing, bundling, channel margins, and trade discount structures.
• Partner with Regulatory teams to evaluate product importation feasibility across all target SEA markets.
• Ensure full compliance with local food safety, ingredient, allergen, and packaging/labelling regulations.
• Verify that all go-to-market messaging and launch plans adhere to regional legal requirements.
• Drive brand activation via campaign and social engagement according to local languages, cultural nuances, and regulations.
• Execute co-marketing campaigns, trade promotions, and point-of-sale programs.
• Manage events and PR activities of various campaigns.
• Create high-impact sales enablement resources, including pitch decks, case studies, and training materials for regional teams.

Skills

Go-to-market strategy

Product marketing

Regional growth

Stakeholder collaboration

Data-driven decision making

Education

Bachelor's degree

Job description

Marketing Manager Hong Kong & Taiwan (Contract)

We are seeking a highly skilled and experienced Product Marketing Manager (Contract) to lead the go-to-market (GTM) strategy, product positioning, and regional growth across Hong Kong and Taiwan markets. In this role, you will bridge the gap between Product, Marketing, Sales, and Regional Operations to turn complex product capabilities into compelling localized value propositions.

Key responsibilities

Analyze Hong Kong and Taiwan market trends, competitor activity, and customer insights to guide regional product roadmaps and strategy.

Develop end-to-end regional product launch strategies and create NPD road map with assorted portfolio. Align product readiness with key commercial periods.

Collaborate with commercial teams and distributors to define localized pricing, bundling, channel margins, and trade discount structures.

Partner with Regulatory teams to evaluate product importation feasibility across all target SEA markets.

Ensure full compliance with local food safety, ingredient, allergen, and packaging/labelling regulations.

Verify that all go-to-market messaging and launch plans adhere to regional legal requirements.

Drive brand activation via campaign and social engagement according to local languages, cultural nuances, and regulations.

Execute co-marketing campaigns, trade promotions, and point-of-sale programs.

Manage events and PR activities of various campaigns.

Create high-impact sales enablement resources, including pitch decks, case studies, and training materials for regional teams.

About you

4–6+ years of experience in Product Marketing, Product Strategy, or Growth Marketing. Management expertise in the FMCG industry, in particular F&B, sales & marketing

Proven track record of planning and executing marketing strategies across Southeast Asia.

Comfortable analysing funnel metrics, user acquisition data, and market research to guide decisions.

Exceptional written and verbal communication skills; ability to distill complex technical features into simple, compelling stories.

Tertiary education, preferably bachelor's degree in any field. Fluent in both spoken and written English, Chinese and Mandarin

About us

Oatly is the original oatmilk company that started in Sweden back 25 or so years ago and has since expanded to Asia. Sustainability, health, and transparency are the core values that guide everything we do. We exist to make it easy for people to eat better and live healthier lives without recklessly taxing the planet's resources in the process.

Excellent opportunity to work for one of the fastest growing and most promoting category in food & beverage.

Attractive career progression and competitive salary.